Media Marketing specialist

Job Summary:
Join a fast growing youth sports org. with a career as a Media Marketing Specialist, where you will drive innovative digital marketing campaigns that elevate brand visibility and engagement across multiple channels. In this dynamic role, you will develop and execute strategic marketing initiatives, harness the power of social media, optimize content for search engines, and leverage analytics to maximize campaign performance. Your expertise will help shape compelling messaging that resonates with target audiences, supports sales growth, and enhances overall brand presence in competitive markets.

Duties:

• Design and implement comprehensive multichannel marketing strategies across digital platforms including social media, email, search engines, and display advertising to boost brand awareness and customer engagement.
• Manage and optimize paid advertising campaigns on platforms such as Facebook Advertising and Google AdWords to achieve measurable results.
• Develop engaging content marketing materials—blogs, articles, videos, and infographics—that align with SEO best practices to improve organic search rankings.
• Utilize marketing automation tools to streamline campaign workflows, nurture leads, and improve conversion rates.
• Analyze website traffic and campaign performance using Google Analytics and other analytics tools to refine strategies and report on key metrics.
• Collaborate with product management teams to create targeted B2B marketing campaigns that support product launches and promotional initiatives.
• Oversee budgeting for advertising campaigns ensuring efficient allocation of resources while meeting campaign objectives.
• Conduct research on industry trends, competitor activities, and audience preferences to inform strategic decisions.
• Maintain proficiency in Adobe Creative Suite for content creation and editing visual assets for various marketing channels.
• Manage WordPress websites and implement HTML updates to ensure content is current, optimised for SEO, and user-friendly.

Requirements:

• Some experience in digital marketing with a focus on SEO, social media marketing, and multichannel strategies.
• Knowledge of advertising sales techniques combined with experience in performance marketing to drive measurable results.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for content creation and editing.
• Hands-on experience with Google Analytics, Google AdWords, Facebook Advertising, and marketing automation platforms.
• Skilled in content marketing, copywriting, research methods, and email marketing campaigns.
• Knowledge of HTML basics and WordPress website management to update web content effectively.
• Experience in B2B marketing environments with an understanding of product management processes.
• Ability to analyze data insights from various sources to optimize campaigns continuously.
• Excellent communication skills combined with strong project management capabilities to handle multiple campaigns simultaneously. Join us as a Media Marketing Specialist if you’re passionate about crafting compelling digital stories that captivate audiences! Bring your creativity, analytical mindset, and strategic thinking to a role where your efforts directly impact brand growth and success in the vibrant world of digital marketing!

Looking for someone who is willing to learn and lead an exciting project.

Pay: From $30,000.00 per year

Benefits:

• Employee discount
• Paid time off
• Professional development assistance

Work Location: In person