Media Measurement & Optimization Director

Key Responsibilities

• Lead agency-wide media operations, ensuring alignment in processes, compliance, and operational excellence.
• Own digital excellence in trading operations, including bidding tools, strategy frameworks, and testing new optimization technologies.
• Oversee campaign setup, trafficking, naming conventions, and account stewardship, ensuring consistency across teams.
• Manage measurement and analytics teams, overseeing campaign performance reporting, insights generation, and visualization/dashboarding.
• Identify what is working (and what is not) across campaigns, providing clear direction for optimization and process improvement.
• Lead crisis management through strong operational processes and innovative solutions.
• Collaborate with trading and product teams to implement new bidding technologies and optimization strategies.
• Establish governance and best practices for campaign analytics, trafficking, and reporting standards.
• Ensure integration of campaign insights into planning, trading, and client reporting.