Media Planning & Buying

Media Planner & Buyer (OOH / BTL / ATL)

Department: Media Planning & Buying

Location: Rohini sector 4

Employment Type: Full-time

About the Role

We are seeking a strategic and detail-oriented Media Buyer experienced in OOH (Out-of-Home), BTL, and ATL advertising. The ideal candidate will be responsible for planning, negotiating, and purchasing media space and time to ensure maximum visibility and ROI for our clients.

Key Responsibilities

Media Planning & Buying

Plan, negotiate, and buy OOH, ATL, and BTL media as per client objectives and budgets.

Source, evaluate, and finalize media vendors — including hoardings, transit media, mall branding, cinema, radio, and print.

Negotiate the best possible rates and placements to maximize campaign impact.

Campaign Management

Coordinate with internal teams (account servicing, creative, and operations) to align campaign execution.

Track and monitor campaign performance; provide post-buy analysis and reports.

Handle vendor billing, documentation, and payment processes accurately.

Vendor & Relationship Management

Build and maintain strong relationships with media owners, suppliers, and partners.

Maintain a comprehensive database of media properties, vendor contacts, and rate cards.

Evaluate vendor performance regularly and onboard new partners as needed.

Required Skills & Competencies

Proven experience in media buying (OOH / ATL / BTL).

Excellent negotiation, communication, and analytical skills.

Strong knowledge of OOH formats, print media, radio, cinema, and experiential marketing.

Proficiency in Excel, PowerPoint, and media planning tools.

High attention to detail and ability to manage multiple campaigns simultaneously.

Ability to work under pressure and meet tight deadlines.

Qualifications

Bachelor’s degree in Marketing, Advertising, Media, or a related field.

2–5 years of experience in media buying or media planning (OOH / ATL / BTL preferred).

Experience working in or with advertising agencies, media vendors, or marketing departments.

What We Offer

Competitive salary package

Job Types: Full-time, Permanent

Pay: ₹15,968.14 - ₹54,684.50 per month

Work Location: In person