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Media Relations/Public Affairs Manager - Bayfront Health
Position Summary:
Responsibilities:
Qualifications:
Experience
Five (5) years media relations experience, preferably in a healthcare setting. News experience preferred. Familiar with online social media sites.
Orlando Health Bayfront Hospital is hiring!
The Media Relations/Public Affairs Manager is responsible for the developing, managing and implementing targeted, proactive media relations and strategies; developing, managing and implementing issues-related and public affairs communication strategies/plans covering local, statewide and national issues; and managing crisis communications as needed.
Responsibilities:
- Identifies and develops positive news stories about Orlando Health facilities, personnel, medical expertise, technology, research, patients, or other aspects of the organization that warrant positive publicity
- Identifies and responds timely to print and broadcast journalists’ requests for information (as appropriate) about Orlando Health, patients and related issues
- Serves as Orlando Health spokesperson when appropriate
- Responsible for ensuring that Orlando Health is positively presented to the community through traditional and new media
- The manager works with strategic communications, external affairs, administration, and other team members to develop and/or support activities and events that will enhance and/or maintain the reputation of Orlando Health
- Requires flexibility to provide media relations on-call support after normal business hours, on weekends and holidays as needed
- The Media Relations manager is expected to adhere to Orlando Health policies, procedures, value statements and commitment to excellence standards
- Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards
- Maintains compliance with all Orlando Health policies and procedures
Other Related Functions
- Effectively identifies and uses information technology like market research and the internet for strategic planning and implementation of media relations initiatives
- Works as a team member with other professionals within marketing, government affairs, community relations, creative services, administration, and other internal and external customers with special projects as needed and requested
- Represents Orlando Health at various community events, meetings and functions
Qualifications:
Education/Training
Bachelor’s degree in public relations, journalism, communications or related field.
Bachelor’s degree in public relations, journalism, communications or related field.
Experience
Five (5) years media relations experience, preferably in a healthcare setting. News experience preferred. Familiar with online social media sites.
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