Member Marketing Analyst, Principal

Your Role

The Digital & Measurement team is responsible for turning Brand and Marketing strategies into digital-first experiences that deliver measurable business outcomes. The Member Marketing Analyst, Principal will report to the Sr. Manager of Digital & Measurement and serve as the strategic bridge between member data insights and member marketing strategy and operations, ensuring welcome, engagement, and retention efforts are grounded in lifetime value. You will partner closely with the Member Data Analyst, the Member Marketing Campaign Strategy team, Communications Governance, and the Marketing Center of Excellence to translate insights into clear strategic guidance, elevate digital and web engagement approaches, and align upstream brand and acquisition activity to downstream member and operational outcomes.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Work

In this role, you will:

• Serve as a strategic partner to the Member Marketing team, translating engagement, retention, Net Promoter Score (NPS), and Lifetime Value (LTV) insights into actionable implications for member welcome, engagement, and retention strategies
• Act as the primary interpreter of analytics and measurement outputs, helping marketing teams understand what insights mean for channel strategy, experience design, and messaging
• Support Member Welcome by identifying opportunities to improve confidence, trust, and engagement using data‑informed perspectives
• Act as a strategic advisor to member marketing partners, informing campaign and journey decisions while partnering with Communications Governance and the Marketing Center of Excellence on execution
• Integrate NPS and member experience insights into marketing strategy discussions, helping teams connect satisfaction and trust signals to changes in member engagement approaches
• Partner with Marketing Strategy to support goal‑setting, learning agendas, and prioritization by surfacing themes, patterns, and opportunities emerging from performance insights
• Bring subject‑matter expertise in digital media, web experience, and lifecycle engagement to elevate current marketing strategies and improve how experiences show up for members
• Help identify new ways to frame and communicate the value and cost of healthcare benefits based on observed member behavior, engagement patterns, and sentiment
• Collaborate cross‑functionally with analytics, digital, content, and operational partners to ensure insights are consistently reflected in member‑facing strategies
• Support ongoing optimization by synthesizing learnings across campaigns and initiatives, highlighting recurring opportunities and risks for retention and lifetime value

Your Knowledge and Experience

• Requires a bachelor's degree and/or equivalent combination of education and experience
• Requires at least 10 years of experience in marketing analytics, digital marketing, member engagement, lifecycle marketing, or related roles
• Requires experience working with marketing insights, performance reporting, and customer or member engagement data to inform strategy
• Requires demonstrated understanding of digital, web, and lifecycle marketing best practices, particularly in regulated or complex industries
• Requires experience partnering with marketing strategy, campaign, or experience design teams to influence decisions without owning execution
• Ability to translate complex data and analysis into clear, actionable strategic guidance for non‑technical audiences
• Familiarity with member or customer experience measurement concepts, including engagement, retention, NPS, and lifetime value strongly preferred
Strong communication and collaboration skills, with comfort operating across analytics, strategy, and creative teams

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Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

ABOUT THE TEAM
About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.