Key Responsibilities of a Merchandiser:
Product Planning & Selection:
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Analyze customer demand and market trends.
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Select and source products in line with customer preferences and seasonal trends.
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Work with suppliers or manufacturers to develop or choose products.
Inventory Management:
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Monitor stock levels and forecast demand.
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Ensure optimal stock levels to avoid overstocking or stockouts.
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Coordinate with warehouse and logistics teams for timely deliveries.
Pricing Strategy:
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Set competitive pricing based on market analysis, profit margins, and sales targets.
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Monitor competitor pricing and adjust accordingly.
Sales & Performance Analysis:
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Track sales data to measure product performance.
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Prepare reports and make decisions on reordering, discontinuing, or discounting items.
Visual Merchandising (for Retail Merchandisers):
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Plan and implement product displays in stores to attract customers.
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Ensure products are well-presented and aligned with brand guidelines.
Supplier & Vendor Coordination:
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Communicate with suppliers for orders, deliveries, and quality checks.
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Negotiate terms such as price, delivery time, and payment conditions.
Promotion & Marketing Support:
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Coordinate with marketing teams on promotional campaigns and seasonal sales.
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Ensure promotional products are available and properly displayed.
Store Visits & Audits (if applicable):
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Visit stores to check product availability, displays, and competitor activity.
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Provide feedback to store managers on product positioning and presentation.
Skills Required:
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Strong analytical skills.
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Attention to detail.
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Communication and negotiation skills.
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Understanding of market trends.
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Team collaboration.
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Good knowledge of Excel or ERP tools.