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Merchandising Supervisor
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Job Responsibilities
- Set up and manage the product database across the e-commerce store, mobile app, and external platforms, ensuring data accuracy and completeness.
- Oversee the structured and high-quality upload of new products in alignment with the brand identity.
- Analyze product performance using data tools and sales analytics to identify high and low-performing products.
- Monitor product availability and turnover rates in coordination with inventory and logistics teams.
- Collaborate with content and design teams to enhance product descriptions, imagery, and overall user experience.
- Contribute to internal search engine optimization (SEO) by optimizing product titles, keywords, descriptions, and categorization.
- Monitor product categorization across the store to ensure logical structure and easy navigation.
- Develop a product upload schedule aligned with the marketing calendar, ensuring all assets are ready and optimized.
- Track key performance indicators (KPIs) such as:
- Click-Through Rate (CTR)
- Conversion Rate
- Average Browsing Time
- Sales per Product
- Prepare weekly and monthly reports on product performance with clear recommendations for senior management.
- Propose and execute clearance or promotional campaigns for slow-moving or overstocked items.
- Participate in defining or adjusting product pricing strategies in coordination with commercial and marketing teams.
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Execute seasonal targeting campaigns based on purchase trends and customer behavior analytics.
- Bachelor’s degree in Marketing, Business Administration, E-commerce, Information Systems, or a related field.
- Minimum of 3 years of experience in digital product management or merchandising.
- Strong analytical skills and proficiency in data analysis tools.
- Excellent organizational and coordination abilities.
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Solid understanding of e-commerce platforms and product lifecycle management.
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