Meta Ads and SEO Specialist

Job Title : Meta Ads and SEO Specialist

Location: Nagpur, Maharashtra

Company : CertiFYIed, Nagpur

Experience : 1 years of hands-on experience with Meta Ads and SEO.

Job Description:

We are seeking a highly skilled Meta Ads and SEO Specialist to join our digital marketing team. This role is responsible for managing and optimizing Meta (Facebook & Instagram) ad campaigns and executing effective SEO strategies to improve organic visibility, drive traffic, and generate leads. The ideal candidate has a strong understanding of performance marketing, data analysis, and technical SEO.

Responsibilities:

Meta Ads (Facebook/Instagram):

• Plan, create, and manage paid campaigns across Meta platforms (Facebook, Instagram).
• Conduct audience research and build highly targeted ad sets.
• Monitor ad performance daily and adjust campaigns for optimal ROI.
• A/B test creatives, ad copy, and landing pages to enhance conversions.
• Collaborate with the content and design teams to produce high-quality ad creatives.
• Provide weekly/monthly performance reports with actionable insights.

SEO (Search Engine Optimization):

• Conduct on-page and off-page SEO audits and implement improvements.
• Optimize website structure, meta tags, internal linking, and content for search engines.
• Perform keyword research and competitive analysis to guide content strategy.
• Build high-quality backlinks through ethical link-building strategies.
• Track and report on SEO performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Stay up to date with the latest algorithm updates and SEO trends.

Required Qualifications:

• 1 year of hands-on experience with Meta Ads and SEO.
• Proficient with Meta Ads Manager and Business Suite.
• Solid knowledge of SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog).
• Experience with Google Analytics, Tag Manager, and Search Console.
• Strong analytical and problem-solving skills.
• Familiarity with HTML/CSS is a plus.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

• Certification in Meta Blueprint and/or Google SEO.
• Experience with CRO (Conversion Rate Optimization) and UX principles.
• Background in content marketing or copywriting is a plus.
• Experience working with CMS platforms like WordPress or Shopify.

What We Offer:

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote options.
• Opportunities for professional development and training.
• A collaborative and creative work environment.

Job Types: Full-time, Permanent, Fresher

Pay: ₹340,000.00 - ₹400,000.00 per year

Benefits:

• Paid sick time
• Paid time off

Language:

• Hindi (Preferred)

Work Location: In person