Meta ads Executive

Key Responsibilities

• Develop, manage, and optimize paid campaigns on Meta platforms .
• Conduct keyword research, competitor analysis, and audience segmentation.
• Create and test ad creatives, captions, and landing pages to maximize CTR and conversion rates.
• Monitor campaign performance and prepare weekly/monthly performance reports.
• Optimize campaigns for cost efficiency (CPC, CPA, ROAS).
• Collaborate with the design and content team to ensure ad visuals and messaging align with brand objectives.
• Implement A/B testing to identify best-performing ad strategies.
• Stay updated on Meta Ads Manager policies, tools, and algorithm changes.
• Manage ad budgets, bidding strategies, and daily spend allocation.
• Track conversions through Meta Pixel and troubleshoot event tracking issues.

Skills & Competencies

• Strong knowledge of Meta Ads Manager and Business Suite
• Understanding of ad metrics such as CTR, CPC, CPA, ROAS, and engagement rate
• Analytical mindset with ability to interpret data and make data-driven decisions
• Creative thinking for ad copy and visuals
• Attention to detail and ability to manage multiple campaigns simultaneously
• Good communication and coordination skills

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or a related field
• 1–3 years of hands-on experience in managing Meta Ad campaigns
• Certification in Meta Ads (preferred)
• Basic knowledge of Google Analytics and conversion tracking tools is a plus

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person