Meta Ads Expert

Job Title: Meta Ads Expert
Company: Tilted Needle LLC FZ
Location: Dubai, UAE
Job Type: Full-time, On-site (Hybrid options may be considered)
Salary: Competitive, based on experience

About the Role

Tilted Needle, a Dubai-based creative agency, is looking for a skilled Meta Ads Expert to manage and optimize paid campaigns across Facebook, Instagram, and other Meta platforms.

This role requires someone who can combine analytical thinking with creative strategy — ensuring our clients’ ad campaigns deliver measurable growth, strong ROI, and standout creative performance.

Responsibilities

• Plan, create, and manage Meta ad campaigns across Facebook, Instagram, and Audience Network.
• Develop and execute data-driven strategies to maximize performance and ROI.
• Monitor campaign results daily and adjust targeting, bidding, and creatives to optimize outcomes.
• Conduct A/B testing for creatives, ad copy, and audience segments.
• Collaborate with content and design teams to align creative assets with ad objectives.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Stay updated with Meta algorithm changes and digital advertising trends.

Requirements

• Proven experience managing Meta (Facebook/Instagram) ad campaigns.
• Strong understanding of Meta Ads Manager, Pixel tracking, and audience segmentation.
• Analytical mindset with the ability to interpret performance data.
• Excellent communication and strategic planning skills.
• Experience with Google Analytics, conversion tracking, and reporting tools.
• Based in Dubai or willing to relocate.

Preferred Skills

• Experience working in creative or marketing agencies.
• Familiarity with other paid platforms (TikTok, YouTube, LinkedIn) is a plus.
• Knowledge of e-commerce, lead generation, and remarketing strategies.

Job Type: Full-time
Location: Dubai, UAE (On-site)
Salary: Competitive, based on experience

Job Type: Full-time