Meta Ads Expert

Job Title: Meta Ads Expert

Type: Full-time

Location: Onsite – Lahore Office

Address: 3 Floor, Square Feet Co-Working Space, Zam Zam mall, Main GT Rd, Punjab, Lahore, 54920
About Us:

Skylight Codeworks is a fast-growing IT and digital marketing company dedicated to helping brands scale through data-driven strategies, performance marketing, and creative storytelling. We’re looking for a skilled Meta Ads Expert to manage and optimize paid campaigns across Facebook and Instagram that drive measurable results.

Key Responsibilities:

• Plan, create, and manage Facebook & Instagram ad campaigns to achieve lead generation and conversion goals.
• Conduct audience research, keyword analysis, and competitor benchmarking.
• Optimize campaigns for ROAS (Return on Ad Spend), CTR, and conversion rate.
• Monitor ad performance through Meta Business Suite and Ads Manager dashboards.
• Collaborate with the content, design, and marketing teams to create compelling ad creatives.
• Track and report on campaign performance with actionable insights.
• Stay updated on Meta Ads trends, new features, and best practices.

Requirements:

• Minimum 1 year of hands-on experience managing paid Meta Ads campaigns.
• Proven success in e-commerce, SaaS, or service-based campaigns.
• Strong understanding of Meta Pixel, Conversion API, Custom Audiences, and Lookalike Audiences.
• Analytical mindset with experience in data interpretation and A/B testing.
• Proficiency in Meta Ads Manager, Google Analytics, and reporting tools.
• Excellent communication and project management skills.

Preferred Skills:

• Experience with Google Ads or TikTok Ads (a plus).
• Basic understanding of funnel strategy and remarketing campaigns.
• Familiarity with creative testing frameworks and content optimization.

Perks & Benefits:

• Competitive salary based on experience.
• Creative and collaborative work environment.
• Opportunity to work on international campaigns.
• Growth potential and performance-based incentives.

How to Apply:
Send your updated CV at hr@skylightcodeworks.com

Job Type: Full-time

Work Location: In person