Meta Ads Specialist

Responsibilities:

• Plan, launch, and manage paid campaigns on Meta platforms (Facebook & Instagram Ads).
• Monitor and optimize campaign performance using key metrics (CTR, CPC, CPA, ROAS).
• Conduct A/B testing for ad creatives, audience targeting, and placements to maximize results.
• Manage and optimize ad budgets for efficient delivery and higher ROI.
• Work closely with design and content teams to create high-performing creatives and ad copies.
• Stay updated with Meta Ads Manager features, policies, and new advertising trends.

Requirements:

• 1 year of hands-on experience managing Facebook & Instagram Ads.
• Strong understanding of audience targeting, lookalike audiences, and pixel tracking.
• Ability to interpret analytics and make data-driven decisions.
• Creative and detail-oriented with a good sense of digital trends.

Job Type: Full-time

Pay: Rs35,000.00 - Rs40,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Meta Ads: 1 year (Required)

Language:

• English (Preferred)

Work Location: In person