Meta Ads Specialist - Digital Marketing

Company Overview
Sivan Windows and Doors specializes in distributing high-quality windows and doors to homeowners and construction companies alike. We are passionate about providing exceptional products and service to help our clients enhance their spaces with confidence.

Job Summary

We are looking for an experienced Meta Ads Specialist to manage and optimize Facebook and Instagram advertising campaigns for our company. The ideal candidate will be responsible for creating, monitoring, and improving paid advertising campaigns to generate high-quality leads, increase brand awareness, and improve overall marketing performance.

This role requires someone who understands Meta Ads Manager, audience targeting, campaign optimization, lead generation, retargeting strategies, and performance tracking. Experience working with service-based businesses is preferred.

Responsibilities

• Create and manage Facebook and Instagram ad campaigns
• Monitor daily ad performance and optimize campaigns for better results
• Generate qualified leads through Meta advertising
• Set up audience targeting, custom audiences, and retargeting campaigns
• Conduct A/B testing for creatives, copy, and campaign strategies
• Analyze campaign metrics such as CTR, CPC, CPM, ROAS, and conversions
• Work with the marketing team to improve ad creatives and landing pages
• Prepare weekly and monthly performance reports
• Manage advertising budgets efficiently
• Stay updated with Meta advertising trends and platform updates

Requirements

• Proven experience managing Meta (Facebook & Instagram) Ads
• Strong knowledge of Meta Ads Manager and Business Manager
• Experience with lead generation campaigns
• Understanding of conversion tracking and Meta Pixel setup
• Ability to analyze campaign data and improve performance
• Experience with retargeting and audience segmentation
• Strong communication and problem-solving skills
• Ability to work independently and meet deadlines
• Experience in home improvement, windows & doors, or service-based industries is a plus

Pay: $73,161.36 - $88,108.30 per year

Work Location: In person