Meta Digital Marketer | Social Media Manager

Job Type:

Full-Time | Hybrid

Job Description

We are looking for an experienced Meta Digital Marketer & Social Media Manager to manage and grow our brand presence across Facebook, Instagram, and other social media platforms.

The ideal candidate should have hands-on experience in creating, managing, and optimizing Meta advertising campaigns, generating quality leads, increasing brand awareness, and executing effective social media strategies. The candidate must be data-driven, creative, and capable of delivering measurable results.

Key Responsibilities

• Plan, launch, and manage Facebook and Instagram advertising campaigns.
• Optimize Meta Ads for lead generation, sales, engagement, and brand awareness.
• Monitor campaign performance and continuously improve ROAS and conversion rates.
• Create and implement social media content strategies.
• Manage daily posting schedules across social media platforms.
• Coordinate with graphic designers and content creators for campaign execution.
• Conduct audience research and competitor analysis.
• Generate monthly performance reports and actionable insights.
• Manage advertising budgets efficiently.
• Stay updated with the latest Meta advertising and social media trends.

Requirements

• Proven experience in Meta (Facebook & Instagram) Advertising.
• Strong understanding of Ads Manager, Pixel, Conversion Tracking, and Retargeting.
• Experience with lead generation and performance marketing campaigns.
• Excellent understanding of social media growth strategies.
• Ability to analyze campaign data and make data-driven decisions.
• Strong communication and coordination skills.
• Experience with Canva, Photoshop, or other creative tools is a plus.
• Minimum 2 years of relevant experience preferred.

Preferred Skills

• Facebook Ads Manager
• Instagram Marketing
• Lead Generation
• Social Media Strategy
• Audience Targeting
• Conversion Tracking
• Retargeting Campaigns
• Performance Marketing
• Content Planning
• Analytics & Reporting

What We Offer

• Competitive Monthly Salary
• Long-Term Career Opportunity
• Professional Growth Environment
• Performance-Based Growth Opportunities

Pay: Rs35,000.00 - Rs80,000.00 per month

Ability to commute/relocate:

• Islamabad: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Application Question(s):

• How many years of experience do you have managing Meta (Facebook & Instagram) Ads?
• What is the highest monthly advertising budget you have managed?
• Have you successfully generated leads or sales through Meta Ads? Please provide examples.
• Are you experienced with Facebook Pixel and Conversion Tracking?
• What industries have you previously worked with?
• How do you measure the success of a Meta advertising campaign?
• Have you managed both organic social media growth and paid advertising campaigns?
• What average ROAS (Return on Ad Spend) have you achieved in your previous campaigns?
• Are you comfortable creating monthly performance reports and campaign analysis?
• Why do you believe you are the right fit for this role?

Education:

• Master's (Required)

Experience:

• Marketing: 5 years (Required)

Location:

• Islamabad (Required)

Work Location: Hybrid remote in Islamabad