Social Media Manager – Fashion & Luxury Brand (Instagram & Facebook)

Job Overview

HK Technologies is looking for a creative and experienced Social Media Manager to manage the digital presence of a premium fashion and luxury clothing brand.

We are seeking someone who understands fashion branding, visual storytelling, and Instagram aesthetics. The ideal candidate should know how to transform a social media profile into a premium brand experience by creating visually consistent content, planning attractive Instagram grids, and building engaging Facebook and Instagram communities.

If you have worked with fashion, apparel, luxury, beauty, or lifestyle brands and have a strong portfolio showcasing your work, we'd love to hear from you.

Key Responsibilities:

• Create engaging captions that tell compelling brand stories.
• Develop and execute a monthly social media content strategy.
• Plan visually appealing Instagram grid layouts that reflect a premium brand identity.
• Manage and grow Facebook and Instagram accounts.
• Maintain a consistent brand voice and visual identity across all platforms.
• Develop creative campaigns for product launches, seasonal collections, and promotions.
• Coordinate with graphic designers, photographers, and content creators.
• Monitor trends within the fashion and luxury industry and recommend innovative content ideas.
• Analyze engagement metrics and optimize content performance.
• Build an active online community through audience engagement and timely responses.

Required Qualifications

• Proven experience managing social media for fashion, luxury, apparel, beauty, or lifestyle brands (Mandatory).
• Strong portfolio demonstrating Instagram page aesthetics and branding.
• Expertise in Instagram grid planning and profile beautification.
• Exceptional storytelling and creative content planning skills.
• Excellent copywriting and English communication skills.
• Strong understanding of Instagram and Facebook algorithms and best practices.
• Ability to identify trends and convert them into engaging social media campaigns.
• Creative mindset with excellent attention to visual detail.

Preferred Skills

• Experience working with premium or luxury brands (clothing).
• Knowledge of fashion photography and visual merchandising.
• Familiarity with Meta Business Suite and content scheduling tools.
• Understanding of influencer collaborations and community building.
• Basic knowledge of paid social campaigns is a plus.

What We Offer

• Market competitive salary.
• Opportunity to work with an exciting luxury fashion brand.
• Creative and collaborative work environment.
• Long-term career growth opportunities.

Pay: Rs60,000.00 - Rs100,000.00 per month

Application Question(s):

• Explain your experience with the beautification of professional Facebook pages, Instagram profiles, and Instagram grid planning. What strategies do you use to create a premium and visually consistent brand presence?
• Describe your experience managing social media for fashion, apparel, beauty, or luxury brands. Please include links to pages you have managed.
• How many years of experience do you have managing social media for fashion or lifestyle brands?
• Storytelling is essential for this role. Please describe your experience creating brand stories for fashion or luxury brands. Share the Instagram or Facebook pages you have developed a storytelling strategy for, and briefly explain your approach and the results you achieved.

Work Location: Hybrid remote in Lahore