Meta & Google Ads Manager

We are seeking a results-driven and highly analytical Meta & Google Ads Manager to plan, implement, and optimize online advertising campaigns across Meta (Facebook & Instagram) and Google platforms. The ideal candidate will have hands-on experience managing PPC campaigns, developing audience strategies, and maximizing ROI through data-driven insights and performance analysis.

Key Responsibilities:

• Campaign Strategy & Planning:
• Develop and execute advertising strategies on Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Shopping) platforms.
• Conduct market research and competitor analysis to identify new growth opportunities.
• Define target audiences, ad creatives, and campaign structures aligned with business objectives.
• Campaign Management & Optimization:
• Set up, manage, and optimize ad campaigns for maximum ROI and lead generation.
• Monitor campaign performance daily, adjusting budgets, bids, and creatives to meet KPIs.
• Implement A/B testing for ads, creatives, and landing pages to improve performance.
• Analytics & Reporting:
• Track and analyze campaign metrics using tools like Google Analytics, Ads Manager, and third-party platforms.
• Prepare detailed performance reports with actionable insights and recommendations.
• Ensure accurate conversion tracking and attribution.
• Budget Management:
• Manage ad budgets efficiently to maximize ROI.
• Forecast ad spend and outcomes based on campaign performance.
• Collaboration & Creativity:
• Work closely with the creative team to develop engaging ad creatives.
• Coordinate with marketing, sales, and product teams for campaign alignment.

Key Skills & Qualifications:

• Proven experience managing paid campaigns on Meta Ads and Google Ads platforms.
• Strong knowledge of PPC, CPC, CPM, and remarketing strategies.
• Proficiency with Google Analytics, Tag Manager, and Meta Business Suite.
• Familiarity with keyword research tools (e.g., SEMrush, Ahrefs, or Google Keyword Planner).
• Excellent analytical, problem-solving, and data interpretation skills.
• Creative thinking with a strong understanding of ad copywriting and design principles.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Preferred Qualifications:

• Google Ads Certification and Meta Blueprint Certification.
• Experience with e-commerce campaigns and lead generation.
• Knowledge of SEO principles and marketing automation tools (e.g., HubSpot, Mailchimp).

Education & Experience:

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 2+ years of experience in managing Meta and Google advertising campaigns.

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: Remote