Mgr, Onboard Marketing & Exp Strat

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world

Position Summary

The Manager Onboard Marketing and Guest Experience Strategy is responsible for developing and executing onboard marketing strategies that improve brand perception and Net Promoter Score drive revenue and support shipboard operations as well as the overall guest flow The Manager will collaborate cross-functionally (with shipboard teams hotel operations concessionaire partners marketing product development onboard revenue and more) to implement new onboard marketing initiatives maintain brand standards and optimize the onboard channel The Manager will also oversee the creative and branding of all onboard marketing to ensure consistency across the fleet

Job Purpose

The purpose of this position is to lead the onboard marketing and guest experience strategies for all onboard experiences promotions and activities ensuring consistency clarity and effectiveness The Manager will ensure all collateral (digital and physical) onboard is on-brand and supports a specific goal The Manager will support the Product Development and Go-to-Market teams in bringing new products and services to market onboard including new ship launches ship revitalizations and brand initiatives (ie new deployments and new onboard experiences)

Essential Duties

Oversee strategy creative and branding of all onboard marketing collateral (digital and physical)

Onboard channels include (but are not limited to) paper / digital collateral and signage onboard and in the terminal stateroom drops app content related to the onboard experience stateroom TV content retail marketing etc

Develop and implement onboard marketing strategies to drive awareness engagement and revenue from onboard offerings and experiences created by the Product Development Go-to-Market Hotel Ops and onboard revenue Teams

Lead the development of all onboard materials needed for new ship launches and revitalizations (including wayfinding and permanent signage)

Oversee a team of copywriters and designers to support the creative development of all onboard marketing

Guide the development of new initiatives aimed at increasing onboard revenue (in partnership with the onboard revenue team) and improving the guest experience (in partnership with hotel operations)

Assist in evaluating all onboard products services brand communications and guest satisfaction metrics

Develop clear concise briefs that effectively communicate strategies for delivering compelling guest communications

Collaborate with key stakeholders including Product Development Hotel Operations Onboard Revenue Brand Marketing Guest Port Services New Build and Loyalty teams

Participate actively in cross-functional teams to identify and implement product development and partnership strategies

Ensure adherence to brand marketing guidelines and standards across all onboard communications

Travel or conduct ship visits as required

QUALIFICATIONS AND EDUCATION

Education: Bachelor’s degree in marketing advertising or related field required

Experience: 10+ years’ experience in marketing advertising or a creative team environment with a proven record of launching new products and services across multiple channels

Skills & Abilities:

Demonstrated creative design experience with the ability to both edit existing content and develop original compelling copy that aligns with brand standards and strategic objectives

Strong conceptual thinker with proven ability to ideate develop and evolve new marketing concepts campaigns and experiences from initial idea through execution

Proven Go-To-Market experience including translating strategy into integrated marketing plans that inform and activate multiple channels (onboard digital print and experiential)

Strong written and oral communication skills

Highly organized deadline-driven and detail-oriented

Demonstrated ability to improve processes and procedures

Proficient at managing and prioritizing multiple projects simultaneously

Team-oriented with strong cross-functional leadership in a fast-paced environment with shifting priorities

Ability to build strong sustainable relationships with stakeholders at all levels

Expertise in developing strategic frameworks planning execution and end-to-end project management

Experience managing business partnerships vendors and cross-functional teams (internal and external)

Active participation in product development and partnership strategy implementation

Strong presentation skills and ability to interact with all organizational levels and external partners

Track record of managing team projects on time and within budget

FINANCIAL/QUANTITIVE RESPONSIBILITIES

Contributes towards the growth and generation and of fleetwide onboard revenue

Manages Onboard Marketing budget and financial plans including processing of purchase orders and invoices for contracted creative designers and copywriters terminal signage and other project work

Tracks progress against these plans throughout the year and conducts forecasting and reporting on program activities

WORKING CONDITIONS

Based at the Port of Miami office Monday through Thursday; remote work from home on Fridays

20% travel or ship visits as required

We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon!

Agency and Third-Party Submissions: Please note this is a direct search by the Company and applications through agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes Any unsolicited resumes will be considered the Company's property