Mgr, Onboard Marketing Ops

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Position Summary

The Manager Onboard Marketing Operations leads the execution and governance of all guest-facing onboard marketing across the fleet This role partners closely with hotel operations and shipboard teams to ensure marketing is consistent up to date and compliant with brand standards and guidelines across the fleet The Manager oversees the execution of all onboard marketing from day-to-day collateral (eg Celebrity Today digital signage) to new activities and experiences (eg new restaurants new venues) including ship-refurbishment dry docks and new-build take-outs The Manager is also responsible for developing and overseeing implementation and audit processes This role is critical in maintaining the integrity and consistency of the brand across various touchpoints on the ship

Job Purpose

The purpose of this position is to operationalize and govern onboard brand standards and guest-facing communications across the fleet—ensuring message accuracy consistency and on-brand execution across all onboard marketing touchpoints (including but not limited to all physical and digital signage terminal signage app content stateroom TV content etc) The Manager enables successful launches of new and existing onboard offerings by partnering with operations shipboard teams brand marketing product development and external partners to plan execute and validate communications This role is accountable for establishing a perpetual audit and continuous improvement process

Essential Duties

Oversee the execution and maintenance of all onboard marketing to ensure consistency across the fleet

Work with the Manager Onboard Marketing Strategy to ensure new marketing is executed flawlessly and maintained consistently

Work with hotel operations onboard revenue and shipboard teams to make day-to-day updates as needed to signage menus and other collateral

Develop and implement processes with onboard digital content managers to manage content Find ways to optimize efficiency through new tools and AI

Ensure all guest-facing communications comply with brand standards and guidelines

Ensure a cohesive perpetual audit process is in place to maintain consistency in brand standards across onboard marketing

Support the execution of marketing to generate increase and engage consumer awareness of existing or new onboard offerings or experiences delivered through external partners or the internal product development team

Drive awareness and results for new products to increase onboard revenue across all channels by closely overseeing and managing the marketing execution process

Participate in ship-refurbishment dry docks and new-build take-outs ensuring onboard signage and marketing are accurate current and on brand

QUALIFICATIONS AND EDUCATION

Education: Bachelor’s degree in marketing advertising or a related field required

Experience: 10+ years of experience in marketing communications brand operations or hotel operations environments with a proven record of launching products and experiences across multiple channels and/or multi-unit locations (eg fleet hospitality retail entertainment)

Skills & Abilities:

Exceptional written and verbal communication skills with the ability to translate strategy into clear actionable execution guidance

Strong attention to detail and ability to maintain high standards of quality

Familiarity with brand guidelines and compliance requirements

Highly organized deadline-driven and detail-oriented with strong operational follow-through and quality control

Demonstrated ability to build and sustain governance audit and continuous-improvement processes that drive standardization and consistency

Proficient at managing and prioritizing multiple projects simultaneously across ships/locations timelines and stakeholders

Team-oriented leader with strong cross-functional partnership skills across brand operations shipboard teams product and revenue functions in a fast-paced environment with shifting priorities

Ability to build strong sustainable relationships with internal stakeholders and external partners influencing without authority when needed

Expertise in planning briefing and end-to-end execution management (intake timelines approvals production installation validation) for guest-facing communications and onboard marketing

Experience managing business partnerships and vendors including production oversight (eg print/signage) deliverables tracking and service-level follow-up

Demonstrated ability to operationalize marketing strategy into repeatable standards and tools (guidelines templates checklists) that enable consistent fleetwide execution

Strong presentation and stakeholder-management skills including the ability to align diverse teams on priorities approvals and brand standards

Track record of delivering complex cross-functional programs on time and within budget with measurable outcomes (engagement adoption and/or revenue)

WORKING CONDITIONS

Based at the Port of Miami office Monday through Thursday; remote work from home on Fridays

20% travel or ship visits as required

We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon!

Agency and Third-Party Submissions: Please note this is a direct search by the Company and applications through agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes Any unsolicited resumes will be considered the Company's property