Mid-Level Copywriter

We’re looking for a commercially minded copywriter who can move fluidly between subjects and industries; someone who writes web copy and landing pages that connect strategy, empathy, and conversion. Our projects span healthcare, real estate, Islamic finance, philanthropy, and education, requiring a writer who can adapt tone and intent without losing clarity or authenticity.Experience Required

• 2–4 years professional copywriting experience (agency or digital marketing preferred)
• Proven record of writing high‑converting landing page copy
• Experience collaborating with SEO, design, and marketing teams

What You’ll Do

• Write, edit, and optimise (SEO & PPC) copy for multiple verticals
• Support the Senior Content Writer in developing conversion frameworks and messaging direction
• Research audiences, competitors, and sector nuances to shape positioning
• Adapt tone of voice for different brand identities (clinical, corporate, philanthropic, academic)
• Coordinate with design, SEO and PPC teams to align copy and UX for higher engagement
• Revise existing content to improve conversion, clarity, and compliance

What You Must Understand

• How copy drives conversion, search intent, and user trust
• SEO principles and the role of messaging in CRO (Conversion Rate Optimisation)
• Research-driven storytelling and audience segmentation
• Tone adaptation; writing persuasively for diverse cultural and professional contexts
• Balancing creativity with compliance, especially in healthcare and real estate sectors

Job Type: Full-time

Pay: Rs100,000.00 - Rs130,000.00 per month

Application Question(s):

• If your profile is shortlisted, would you be willing to complete a short trial task as part of the evaluation process?

Language:

• English (Required)

Work Location: Remote