Middle East Marketing Senior Specialist - Climate & Sustainability

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As the Senior Marketing Specialist, you will be responsible for the marketing and communications function for BCG Middle East’s intellectual property, expertise, and insights for the Climate & Sustainability (C&S) Practice Area (PA). In this temporary role (12-14 months), you will boost BCG’s reputation and strategically position the topics we want to be known for with priority audiences within the GCC market. This is delivered through multichannel campaigns optimizing opportunities to meet the business objectives. You will drive integrated campaigns covering PR, digital, social media, events, and affiliation with a focus on external reputation, expert positioning, and client engagement.

You will work closely with key stakeholders to drive the discussion and marcomms agenda. You will work closely with the broader marcomms team who support you with expertise and relevance across priorities and channels.

You will also work closely with the Marcomms Director, Marcomms Manager, and the C&S Marketing Specialist to drive functional expertise and process, as well as implement new and innovative opportunities to further strategic objectives.

Your responsibilities will include:

Developing Strategic Plans and Building Assets for Multichannel Marketing

• Drive BCG's reputation within the region both at an industry level as well as influencing priority clients. Build overarching integrated plans incorporating stakeholder needs and execute through content marketing programs and campaigns to deliver on objectives. Develop, launch, and sustain plans for new IP/thought leadership content including the development of publications, media materials, email, and social media assets, as well as define how to leverage events/conferences. Ensure stakeholder signoff and timely launch. Monitor and report back on the results and capture improvements needed to enhance future campaigns.
• Stakeholder management: building strong relationships with internal clients to build trust and rapport and position yourself as a thought partner for the practice. Enhancing our relationships with leaders in the GCC business community and bringing BCG top of mind and position strategically. Primarily executed through the development and launch of local or localized global content development and seat-at-the-table opportunities. With a deep understanding of our clients contribute to each Practice Area’s (PA) and/or Partner’s networking and marketing plans: including support of database management, event ideation and execution, as well as email marketing.
• Global BCG initiatives: Aligning BCG ME with global Marketing initiatives and executing at a regional level, build strong connections with global marketing counterparts to ensure the Middle East stays at the forefront of plans.
• Support PA affiliation via internal comms channels to inform, motivate, and engage employees by sharing information concerning external launches
• Own assessment and optimization of campaigns working closely with the marketing team, as well as sharing learnings with the immediate and broader BCG marketing team

Communications, Media Relations & Paid

• Manage relationships with, and activities of our Communications agency incl. overseeing activities in conjunction with local spokespersons and the agency including launch events, media materials, interviews, ad-hoc queries, local content development
• Build and maintain relationships with key editors/journalists
• Oversee media monitoring and tracking of BCG, key competitors, clients/targets within the regional press, and distributing relevant information and articles as appropriate
• Consult on BCG's share of voice and key messaging in the media vs. competitors
• Develop local ME media pipeline for Practice Areas based on global and local publication calendars and assist with executing outreach
• Work with Partners/spokespersons to prepare for interviews/ press launches and conduct media training where required
• For each initiative prepare a social media plan including messaging, visuals, and timing aligned with press interaction and other marketing activities - to create a differentiated strong social media position with longevity and impact
• Build SEO best practices into all content creation working with the digital team
  Leveraging the marketing ops team to optimize campaigns and paid activity, monitor results, and adjust to continuously improve
• Develop innovative assets to solidify BCG’s regional leadership position by working closely with the digital team
• Push experimentation and innovation working with the marketing ops team

Management

• Line manage, coach, and develop one direct report to deliver on objectives and support a fulfilling career at BCG
• Ensure cohesive work across teams and locations within the marcomms and BD org. Indirectly mentor and guide more junior team members
• Manage upwards with senior stakeholders and line manage

What You'll Bring

• A relevant marketing degree plus 7 – 10 years of professional B2B experience including communications and strategic marketing
• Fluent verbal and written communication in English; Arabic is a plus
• Strong understanding of business themes in the Middle East
• An avid interest in storytelling and digital formats
• Analytical confirmable assessing content to extrapolate insights and messaging
• Advanced level computer skills: Windows, Word, Excel, PowerPoint, Outlook
• Respect all BCG information as personal and confidential

Who You'll Work With

You will be working closely with the Marcomms and BD team which includes the priority topic/PA marketers, events, internal comms, employer branding, marketing ops, and business development. will regularly interact with the internal teams, ME leadership, and other colleagues in offices across the BCG network as well as external stakeholders.

The Middle East Marcomms & BD team exists to strengthen the regional brand position in core markets and with key audiences, position our experts for priority topics, and support the commercial agenda.

Additional info

Please be advised that this is a fixed-term position for a duration of 12-14 months to provide maternity leave coverage.

Should you have any questions, Estelle Schnyder would be happy to answer them confidentially. Please share your interest in this opportunity with your Line Manager should you decide to apply. Applications will be accepted until January, 5. Individual interview appointments will be set up following a review of the applications received. After an applicant has been chosen, the start date will be determined.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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