Mindshare: Senior Media Manager

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As Growth Architects," we drive growth that benefits all stakeholders better for people, planet, and business by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Senior Media Manager is responsible for leading the strategic development and execution of media campaigns across digital and traditional platforms to drive brand growth, audience engagement, and revenue. This role involves overseeing large-scale media budgets, managing media teams, and collaborating with cross-functional departments to ensure that media strategies align with the overall marketing goals. The Senior Media Manager will play a key role in optimizing media performance, innovating across channels, and managing high-level vendor relationships.

• Lead the creation of multi-channel media strategies to support the company s marketing objectives and drive business growth.
• Identify target audiences and determine the best media mix (digital, print, TV, radio, social) to reach and engage them effectively.
• Collaborate with senior leadership to ensure media strategies align with broader business goals, including product launches, brand campaigns, and promotional events.
• Oversee the execution of large-scale media campaigns from planning to execution, ensuring timely and effective deployment of media across all channels.
• Manage both in-house media buying and coordination with external agencies, ensuring flawless execution and delivery of campaigns.
• Monitor media plans and adjust strategies based on real-time performance data to maximize campaign effectiveness and optimize budget utilization.
• Use data-driven insights to continuously improve media plans and make informed recommendations for future campaigns.
• Present campaign results and strategic recommendations to senior stakeholders and executive leadership.
• Provide strategic guidance to the media team, ensuring alignment with business objectives and encouraging innovation.
• Identify skill gaps and provide opportunities for team development, training, and performance growth.

Skills and Experience

• At least 5+ years experience in client facing role and campaign management
• Experience in creating cross-media plans that deliver on client goals whilst having a solid understanding of how paid media channels (incl performance based) work together
• Functions as a primary point of contact for day-to-day campaign management and client requirements
• Understands budget planning and prioritization to ensure it is aligned with the overall investment plan
• Independent with the right skillset to coach junior team members in developing and implementing plans along with reporting
• Refine ongoing reporting procedures and working practices
• Identifies new opportunities for clients proactively
• Work in alignment with Trading, Social, Web Analytics, Paid Search and SEO