Mobile App Marketing Specialist

Key Responsibilities:

• Conduct market research and analyze trends to identify growth opportunities.
• Plan, execute, and monitor mobile marketing campaigns across different channels.
• Work on product planning and ensure alignment with business goals.
• Perform data analysis to evaluate campaign performance and optimize strategies.
• Improve user experience (UX) and drive user engagement initiatives.
• Manage and optimize App Store Optimization (ASO) to increase visibility and downloads.
• Brainstorm and develop creative strategies for growth and retention.

Qualifications & Experience:

• Minimum 2 years of proven experience in mobile marketing, growth, or a related field.
• Strong understanding of user experience (UX) and user engagement strategies.
• Hands-on experience with campaign handling and performance monitoring.
• Proficiency in ASO tools and best practices.
• Analytical mindset with the ability to translate data into actionable insights.
• Creative thinker with strong problem-solving skills.

Location: Gulberg Greens, Islamabad.

Job Type: Full-time

Work Location: In person