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Modern Trade Sales Executive

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The Modern Trade Sales Executive – Electronics & Home Appliances is responsible for managing and expanding sales performance of electronic and home appliance products within LuLu Hypermarket stores across the UAE. The role focuses on driving sell-in and sell-out, ensuring strong in-store execution, maintaining relationships with LuLu buyers and store teams, and achieving assigned sales targets..

Key Responsibilities:

  • Manage assigned LuLu Hypermarket accounts for electronics and home appliance categories.
  • Build and maintain strong relationships with LuLu buyers, category managers, and store management.
  • Handle listing of new SKUs, price updates, and promotions in coordination with LuLu buying team.
  • Prepare sales forecasts and ensure smooth order processing and timely deliveries.
  • Ensure correct product placement, planogram compliance, pricing accuracy, and POS availability.
  • Coordinate with merchandisers and promoters to ensure proper product demonstration and visibility.
  • Monitor stock availability and prevent out-of-stock or overstock situations.
  • Ensure display quality meets brand and LuLu standards.
  • Track promotional effectiveness and report results to management.
  • Monitor competitor pricing, promotions, and new product launches.
  • Provide market feedback and consumer insights to support pricing and product strategies.
  • Prepare daily, weekly, and monthly sales, stock, and performance reports.
  • Ensure compliance with LuLu operational procedures and company policies.

Qualifications & Skills:

  • 2–5 years of experience in Modern Trade sales within electronics or home appliances in the UAE.
  • Proven experience managing LuLu Hypermarket or similar modern trade accounts.
  • Proven track record of achieving sales targets, developing client relationships, and driving revenue growth.
  • Ability to work independently and handle multiple stores
  • Strong negotiation and communication skills
  • Ability to analyze sales and inventory data
  • Knowledge of pricing, margin structures, and promotions in electronics retail
  • Strong understanding of electronics/home appliance products and retail operations.

Job Types: Full-time, Permanent

Pay: From AED3,000.00 per month

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