Motion Designer

Company Overview

BFL Group is one of the world’s leading off-price retailer of fashion and homeware. With headquarters based in United Arab Emirates, we serve over markets across the region and in Southeast Asia.

Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite – all at up to 80% off the original retail price for fashion designer brands. Our unique “Treasure Hunt” model ensures there is always something new to explore, desire and discover within our stores. Our customers walk out with new items every time they visit any of our stores.

Job Description

Job Title: Motion Designer

Department: Creative.Techno

Role Purpose:

We are looking for a highly creative and technically skilled Motion Designer to join our growing creative team. You will bring ideas to life through compelling animation, motion graphics, and 3D/CGI content. This role requires strong design sensibility, advanced technical capabilities, and the ability to create engaging visuals for omnichannel campaigns.

You will work closely with designers, editors, videographers, and the marketing team to deliver high quality content across digital, social, and in-store platforms.

Responsibilities:

• Motion Graphics Development

Develop innovative and visually striking motion graphics aligned with the brand’s creative direction.

Ensure consistency in style, pacing, and storytelling across all deliverables.

• 2D Animation Production

Produce high-quality animations, typography, and visual effects.

Maintain smooth animation flow and engaging visual narratives.

• Concepting & Storyboarding

Brainstorm and translate creative ideas into clear concepts and visual storyboards.

Present and refine concepts in collaboration with the creative and marketing teams.

• Cross-Team Collaboration

Work with graphic designers, video editors, videographers, and other stakeholders to ensure a cohesive visual identity across all projects.

Support cross-functional teams by delivering motion assets aligned with project needs.

• 3D Animation & CGI Execution

Create high-quality 3D animations and CGI using Maxon Cinema 4D, Redshift, and industry tools.

Optimize 3D workflows to deliver detailed, realistic visual outputs.

• Project & Time Management

Manage multiple projects simultaneously and deliver within tight timelines.

Prioritize tasks effectively to ensure smooth production and on-time delivery.

• Trend & Technology Awareness

Stay up to date with trends in motion graphics, animation, CGI, AI, and emerging creative technologies.

Apply new tools and techniques to enhance creative output and efficiency.

• Audio–Visual Integration

Integrate sound effects, music, and motion elements to elevate storytelling.

Ensure proper synchronization of audio with animated sequences.

• Multi-Platform Content Creation

Develop motion content optimized for social media, digital ads, in-store displays, and e- commerce.

Adapt animations and aspect ratios to meet platform-specific requirements.

• AI-Driven Workflow Optimization

Use AI tools (Runway, Google VEO 3, Kling AI, etc.) to streamline ideation and production.

Implement AI-assisted workflows to accelerate prototyping and enhance creative efficiency.

Qualifications:

• Bachelor's degree in Graphic Design, Animation, Multimedia Design, or a related field.
• Proven experience as a Motion Designer, often requiring a minimum of 3-6 years of relevant work experience.
• A strong portfolio showcasing a diverse range of motion graphics projects.
• Proficiency in industry-standard software, including Adobe Creative Suite (especially After Effects and Photoshop).
• Expertise in 2D / 3D animation & CGI using tools such as Maxon Cinema 4D , Redshift , Blender , or equivalent.
• Familiarity with video editing software (Premiere Pro, Final Cut Pro, etc.).
• Knowledge of CGI (Computer-Generated Imagery) and its application in motion design.

Bonus Skills (AI & Innovation)

• Experience with AI-based content creation tools is considered a strong plus, including:
• Google VEO 3 (video generation & enhancement)
• Kling AI (hyper-realistic AI video generation)
• Runway Gen-2 / Gen-3
• Pika Labs
• Midjourney, Freepik AI, Leonardo AI
• Adobe Firefly / After Effects AI features
• Use of AI for storyboarding, pre-visualization, rotoscoping, or animation assistance