Multichannel Marketplace (Amazon & Walmart) & Paid Ads Account Manager

Employment Type: Contract, Results focused
Department: E-Commerce & Growth Marketing
Reports To: CEO / Growth Leadership Team

About Herbal Goodness

Herbal Goodness is a fast-growing wellness and nutraceutical brand dedicated to empowering wellness and changing lives through premium, plant-based herbal supplements, teas, liquid extracts, and superfoods. We are passionate about delivering clean, effective products while creating positive impact through our mission-driven initiatives.

We are seeking a highly analytical, growth-driven, and execution-focused Multichannel Marketplace & Paid Ads Lead to own and scale revenue performance across Amazon, Walmart, paid media, and marketplace growth channels.

This role is ideal for someone who thrives in a high-growth environment, understands marketplace algorithms, is obsessed with performance metrics, and can drive measurable revenue growth through strategic listing optimization, paid advertising, and channel expansion.

Position Overview

The Multichannel Marketplace & Paid Ads Lead will own end-to-end performance across Amazon, Walmart Marketplace, and paid advertising channels.

This role is responsible for:

• Marketplace listing optimization and compliance
• Amazon and Walmart revenue growth
• Paid media performance across multiple channels
• Brand storefront optimization
• Organic ranking improvement
• Influencer and creator coordination for Amazon
• Performance marketing strategy and execution

The ideal candidate combines strong marketplace management expertise, paid advertising experience, and a data-driven mindset.

Key Responsibilities

Amazon & Walmart Marketplace Ownership

• Own revenue growth for Amazon and Walmart Marketplace channels
• Manage and optimize product listings across Amazon and Walmart
• Launch, optimize, and maintain listings for new and existing SKUs
• Resolve listing suppression, compliance issues, and catalog health challenges
• Improve product discoverability, keyword ranking, and conversion rates
• Monitor category trends, competitor activity, and marketplace opportunities
• Ensure channel compliance and platform best practices are maintained
• Manage storefront optimization, category navigation, and customer experience

Listing Management & Optimization

• Optimize titles, bullets, backend keywords, descriptions, and enhanced content
• Improve listing health scores and marketplace quality metrics
• Coordinate creation and optimization of:
  • Lifestyle images
  • Product videos
  • Infographics
  • A+ Content / Premium A+ Content
  • Amazon Brand Store and Walmart Storefront updates
• Continuously refresh listings based on performance data and algorithm changes

Paid Advertising Ownership

• Own and optimize paid media performance across:
  • Amazon Sponsored Products, Sponsored Brands, Sponsored Display
  • Walmart Connect Ads
  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • YouTube Ads
  • LinkedIn Ads
• Develop campaign strategies to drive:
  • Customer acquisition
  • Upsells and cross-sells
  • Higher average order value
  • Improved ROAS and efficiency
• Monitor daily ad performance and budget pacing
• Conduct A/B testing across creative, landing pages, audiences, and offers
• Build reporting dashboards and provide actionable insights

Influencer & Creator Management

• Manage Amazon Influencer and Creator relationships
• Identify and recruit influencers aligned with the Herbal Goodness brand
• Coordinate creator content, UGC campaigns, and marketplace amplification
• Track engagement, conversions, and campaign effectiveness

Performance & Analytics

• Analyze performance across all channels and identify growth opportunities
• Monitor key marketplace and advertising metrics
• Deliver weekly and monthly performance reports
• Recommend data-backed improvements to increase profitability and scale
• Collaborate with operations, inventory, customer support, and marketing teams to ensure alignment

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Amazon & Walmart Revenue Growth
• Return on Ad Spend (ROAS)
• Advertising Cost of Sales (ACOS)
• Organic Sales Growth
• Listing Health Score
• Storefront Performance Score
• Average Order Value (AOV)
• Conversion Rate Improvements
• Influencer Engagement & Performance
• Marketplace Ranking & Visibility
• Paid Ads Efficiency

Qualifications

Required Experience

• 4–8+ years of experience managing Amazon Marketplace and/or Walmart Marketplace
• Proven success in growing marketplace revenue for consumer brands
• Strong experience with Amazon Seller Central and Walmart Seller Center
• Hands-on experience managing paid advertising campaigns across Amazon and digital channels
• Deep understanding of listing optimization, SEO, conversion optimization, and marketplace compliance
• Experience with:
  • Amazon A+ Content
  • Brand Stores
  • Product ranking strategies
  • Paid acquisition funnels
  • Marketplace troubleshooting
• Strong analytical and reporting skills
• Comfortable working with performance dashboards and KPI ownership

Preferred Experience

• Experience in supplements, wellness, CPG, or health brands
• Familiarity with influencer or creator marketing
• Knowledge of Helium 10, Jungle Scout, Data Dive, Pacvue, Perpetua, or similar tools
• Experience managing Google, Meta, YouTube, and LinkedIn paid campaigns
• Shopify experience preferred

Skills & Competencies

• Highly analytical and data-driven
• Strong ownership mentality
• Growth-oriented mindset
• Excellent project management skills
• Marketplace algorithm awareness
• Strong written and verbal communication
• Detail-oriented with strong execution ability
• Problem solver who thrives in fast-paced environments

Why Join Herbal Goodness?

• Opportunity to directly influence high-growth revenue channels
• Work with an established wellness brand with national expansion goals
• High ownership and strategic visibility
• Fast-moving entrepreneurial environment
• Mission-driven company focused on wellness and social impact

How to Apply

Please submit:

We are looking for a strong operator who can own growth, optimize performance, and drive measurable revenue across multiple sales channels.