Multimedia Specialist

Job Summary

Under the direct supervision of the Marketing Manager, the Multimedia Specialist is responsible for producing high-quality photography and content that engages customers and builds brand recognition. This position will provide support for the marketing & e-commerce divisions through a variety of channels including digital, print, web, and social content. The ideal candidate will be an excellent communicator with strong content development, and organizational skills, who will thrive in a collaborative team environment, confidently receiving and executing creative direction.

Responsibilities

• Plan, coordinate, and execute regular photoshoots to ensure brand imagery remains current and aligned with marketing needs.
• Maintain In-Store TV visuals that align with marketing needs such as sales, seasonal imagery and new products and brand call outs.
• Manage photography equipment, studio setup, lighting, and maintenance.
• Develop and write radio advertising scripts aligned with brand messaging and campaign objectives.
• Responsible for writing press releases & distributing them to corresponding news outlets.
• Capture imagery at all events Eagle Eye Outfitters conducts.
• Monitor performance of visual content and adjust creative direction to support engagement and conversion goals.
• Maintain and regularly update staff headshots.
• Execute multiple, simultaneous creative projects while staying on schedule.
• Collaborate with the E-Commerce team to execute and maintain website visuals, aligning lifestyle photography and content with established digital merchandising strategies and direction.
• Be familiar with professional software in Adobe Creative Suite and edit and retouch images for web, print & social use, ensuring color accuracy and brand alignment.
• Create and develop a variety of brand photography assets for a variety of uses including web, print, and social media.
• Manage online portal access for all our brand assets and develop/maintain a system where assets are neatly stored and easy to access.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in photography, graphic design, or marketing preferred but not required.
• 2 or more years of experience in photography, graphic design, or marketing preferred.
• Knowledge of how to shoot studio photography as well as “live action” photography.
• Advanced user of Adobe Suite Products: Photoshop, Illustrator, InDesign, and Lightroom.
• Video experience a plus.
• Proven track record of establishing and meeting goals.
• Experience in the retail industry or particular interest in retail is considered a strong plus.
• Experience with the following a plus: Canva, Klavyio, Mailchimp, Basecamp, Later, Hootsuite.

Schedule Requirements

• While most of the responsibilities of this position will fall during normal weekday work hours, Eagle Eye Outfitters is a retail establishment that may require availability to work flexible shifts during seasonal peaks in traffic and special projects:
• 5 Day work weeks with primarily 8-9-hour shifts.
• Possibility of an occasional Saturday to meet marketing deadlines or in the event of a special event.
• Eagle Eye is closed every Sunday.

Other Computer/Technical Skills

• Excellent computer knowledge for both MAC and PC environments.
• Proficient in Microsoft Office Suite: OneDrive, Excel, Word & PowerPoint.
• Familiarity with the Following is a plus, but not required.
• Photography Experience
• Basic HTML & knowledge of SEO
• Adobe Suite: Lightroom, Photoshop, InDesign, Spark, Premier
• Canva
• Basecamp, Later
• Retail Pro

Intellectual Competencies

• Advanced organizational and technically analytical skills
• Proficiency in English and Basic Math Skills.
• Strategic Thinking: Formulates objectives and priorities and implements plans consistent with the long-term interest of the customer and the company.
• Ability to work independently and complete assigned responsibilities within specified time frames.
• Sound judgment/decision-making ability: must be able to apply consistent logic, rationality, & objectivity in decision-making. Must be able to maintain an objective view of situations to make impartial, well-reasoned decisions.
• Creativity / Innovation: Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting-edge programs/processes.
• Continual learner. Assesses and recognizes own strengths and weaknesses; pursues self-development.
• Professional Demeanor: Arriving for work each day dedicated to having a great attitude to display to others your excitement about your profession. Sacrifices personal agendas for your coworkers and company to be more successful.
• Fosters an inclusive workplace where diversity and individual differences are valued and leveraged to achieve the vision and mission of the organization.
• Ability to communicate effectively, clearly, and concisely both in written and oral presentations.
• Ability to plan, organize, & schedule work for themselves in an efficient and productive manner.
• Ability to maintain confidentiality and display ethical behavior in all business dealings; ability to be trusted by ownership, colleagues, and direct reports; puts honesty & integrity above self.
• Flexibility. Technology changes quickly. Must have the ability to adapt and adjust quickly to changing priorities or work demands without adverse impact on performance or team dynamics.

Interpersonal Competencies

• People Matter Most: People-oriented and driven by customer satisfaction.
• Must have excellent listening skills to comprehend directives, inquiries, and/or comments, and decipher intent & meaning.
• Must have the ability to display appropriate leadership demeanor, dialogue, interaction, and attire when dealing with staff, customers, colleagues, web contractors, or ownership.
• Must possess team building skills to foster an environment among staff to increase mutual trust, encourage cooperation and information sharing, and work well together.
• Must have the ability to personify and/or exhibit compassion, sensitivity, warmth, friendliness, and trustworthiness.
• Must have the ability to take a stand on issues of importance and accountability. Willing to have courageous conversations without being abrasive.
• Must have the ability to work in a team environment and establish collaborative peer relationships.
• Must have the ability to exhibit high levels of energy, a strong desire to achieve, and see co-workers achieve as well.
• Perseverance: Must have the ability to demonstrate a strong need to achieve goals and not give up.

Physical Demands

• Ability to sit in a normal position for long periods of time.
• Stand/Walk for long periods of time.
• Daily lifting, carrying, pushing, and/or pulling up to 30 lbs.
• Involves close vision, color vision, depth perception, and mental focus.
• Use of hands for firm and strong grasping. Frequent use of finger dexterity.
• Ability to climb ladders.
• Ability to reach with hands and arms.
• Ability to talk, hear, and communicate clearly with co-workers and customers.
• Occasional sitting in a normal position for short periods of time.
• Ability to bend, stoop, kneel, crouch, or crawl.

FULL-TIME BENEFITS

• Closed on Sundays, Thanksgiving Day, Christmas Day, and New Year’s Day.
• 6 Paid Holidays (New Years, Memorial, Independence Day, Labor Day, Thanksgiving, Christmas)
• Generous Employee Discounts.
• VTO - 40 paid hours per year of Volunteer Time Off (VTO) to be used for community service.
• 40 hours of Sick Time Off (After 90 days FT Status)
• Paid Vacation Time (Amount based on years of service).
• Company Contributes up to 3% match toward 401(k) Retirement.
• Company Provided Life Insurance Policy of $25,000
• Company Health, Dental, and Vision Insurance Options
• Company Aflac Secondary Insurance Options

Pay: $40,000.00 - $44,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person