National Key Account Manager

We are currently looking for a “ National Key Account Manager” for our global business partner operating in the food and beverage sector.

Role Overview

We are looking for an experienced and results-driven National Key Account Manager to build strong relationships with Key Accounts, Discounters, and C&Cs nationwide, drive full range penetration, execute in-store excellence, and achieve sales and market share targets.

Key Responsibilities

Customer / Account Management

• Build and maintain strong, long-term relationships with Key Accounts/Discounters/C&Cs at all levels (Sales, Marketing, Supply, Finance)
• List, implement, and develop strategies to achieve sales targets and increase brand share and visibility
• Prepare and share compelling sales performance presentations with Key Accounts/Discounters/C&Cs
• Conduct regular field visits (daily, weekly, monthly) to ensure excellent execution

Negotiation & Trade Terms

• Negotiate and finalize trade terms, annual agreements, and execution plans
• Ensure compliance with contract terms and agreements

Monitoring, Reporting & Forecasting

• Monitor sales performance and identify growth and expansion opportunities within Key Accounts/Discounters/C&Cs
• Collaborate with Sales Analyst and internal teams to create efficient tools and insights
• Prepare and update sales forecasts based on performance, activities, initiatives, and new launches

Stakeholder Management

• Collaborate with Marketing, Supply Chain, and Finance to ensure customer-centric execution and achieve business goals

Financial Acumen & P&L Management

• Manage promotional budgets and track ROI of promotional activities
• Monitor and collect balances and overdue receivables within Key Accounts/Discounters/C&Cs

In-Store Excellence & Omnichannel

• Drive execution and in-store visibility and excellence
• Explore all omnichannel opportunities for growth and expansion

Market Analysis

• Analyze market trends, potential threats, competitor activities, pricing, and consumer insights to identify growth opportunities

Qualifications

• Minimum 5+ years of experience in Sales or Key Account Management, preferably in FMCG or distributor-led environments
• Proven experience in national key account management and sales execution
• English: working proficiency or highly preferred
• Strong negotiation, analytical, and stakeholder management skills
• Results-driven mindset with focus on execution
• Willingness to travel nationwide