National Marketing, Executive manager

About the Company

At SPIMACO, we believe that diversity is our strength and inclusion is our culture. We are committed to providing equal opportunities for all, creating a workplace where everyone can succeed. As part of our People & Culture vision, we foster an environment built on respect, fairness, and inclusion. We celebrate the different perspectives, backgrounds, and experiences that make us more innovative and empower every team member to learn, grow, and make an impact. Our commitment is to empower every individual to reach their full potential and contribute to our mission of improving lives through innovation and excellence in the pharmaceutical industry. Together, we ensure a workplace where everyone feels respected, heard, and inspired to make a difference.

About the Role

To lead and drive SPIMACO’s national marketing strategy across Saudi Arabia, ensuring strong brand performance, market share growth, and alignment with global strategic direction while adapting to local market dynamics, SFDA regulations, and competitive landscape.

Responsibilities:

A. Strategic Leadership

• Develop and execute the national marketing strategy aligned with global brand strategy.
• Translate global brand positioning into actionable local campaigns.
• Lead annual marketing planning, forecasting, and budgeting.
• Identify growth opportunities across portfolio (Rx, OTC, generics, specialty, etc.).
• Drive launch excellence for new product introductions.

B. Portfolio & Brand Management

• Oversee full product lifecycle management.
• Monitor brand performance (sales, share, profitability).
• Develop tactical plans for mature, growth, and declining brands.
• Ensure differentiation in competitive generic markets.
• Lead pricing and positioning strategies in coordination with commercial & regulatory teams.

C. Market & Customer Insights

• Analyze IMS/IQVIA data, competitor intelligence, and market trends.
• Identify unmet needs in physicians, pharmacists, and institutional accounts.
• Drive customer-centric marketing programs.
• Ensure effective segmentation and targeting strategies.

D. Cross-Functional Collaboration

• Partner closely with:
• Sales leadership (field force effectiveness)
• Medical affairs (scientific alignment)
• Regulatory (SFDA compliance)
• Supply chain (forecast alignment)
• Finance (ROI & P&L management)
• Act as the key KSA marketing liaison to global marketing teams.

E. Team Leadership

• Lead, coach, and develop brand managers and product managers.
• Build a high-performance marketing culture.
• Establish clear KPIs and performance metrics.
• Develop succession planning and talent pipeline.

F. Compliance & Governance

• Ensure all materials and campaigns comply with:
• SFDA regulations
• Saudi promotional code
• Internal compliance standards
• Maintain strong pharmacovigilance awareness in promotional activities.

G. Financial & Commercial Accountability

• Own marketing budget and ROI optimization.
• Forecast accurately and align with sales targets.
• Deliver revenue, profitability, and market share objectives.
• Track and report KPIs to Global Marketing Director.

Qualifications

• Bachelor’s degree in Pharmacy, Medicine, or Life Sciences (preferred).
• MBA or Master’s in Marketing is highly desirable.

Required Skills

• 10–15+ years in pharmaceutical marketing.
• Minimum 5 years in a senior marketing leadership role.
• Proven experience in KSA pharmaceutical market.
• Experience working with multinational/global alignment structures.
• Successful track record of product launches in KSA.
• Experience managing large portfolios preferred.

Preferred Skills

• Strong understanding of:
• Saudi pharma regulations (SFDA)
• Pricing & reimbursement in KSA
• Institutional & tender business
• Proficiency in market data analytics (IQVIA, etc.)
• Budget ownership & P&L management experience
• Digital marketing capabilities in pharma environment

Equal Opportunity Statement

We are committed to providing equal opportunities for all, creating a workplace where everyone can succeed.