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National Sales Trainer
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POSITION SUMMARY: The National Sales Trainer designs and delivers sales training that helps teams ramp faster, sell more effectively, and execute consistently across the business. You will own the national sales training approach and playbook—partnering with Sales Leadership and Operations to build programs that strengthen selling skills, reinforce process execution, and drive adoption of key tools and systems.
KEY RESPONSIBILITIES:
- Own, manage, and continuously improve the national sales training playbook, cadence, and standards
- Ensure training aligns with sales goals, process expectations, and business priorities
- Partner with leaders to identify capability gaps and focus training on the highest-impact opportunities
- Deliver onboarding for new sales hires (virtual and mostly in-person)
- Establish clear expectations and weekly performance expectations
- Support consistent onboarding execution across regions and brands
- Train on self-generated sales, lead handling, pipeline management, objection handling, and closing
- Facilitate interactive sessions (role plays, scenarios, and real-world examples) leveraging SIRO insights
- Equip managers with coaching tools and reinforcement materials to support ongoing development
- Own training for SIRO, Spiff, SalesRabbit, Salesforce, and other related sales tools
- Create resources such as quick guides, job aids, and training materials
- Drive adoption and correct usage through refreshers, reinforcement, and targeted support
- Deliver ongoing and refresher training based on performance trends and business updates
- Use data (including SIRO insights) to target training toward the biggest opportunities and gaps
- Update content as processes, tools, and priorities evolve
- Support ride-alongs and in-field coaching as needed to reinforce standards and execution
- Partner with Sales Leadership to prioritize coaching and training support for the bottom 30% performing sales branches
- Track participation and impact, gather feedback, and continuously improve training programs
- Strong understanding of sales process, coaching, metrics, and execution
- Comfortable facilitating engaging training for mixed experience levels
- Strong communication skills (live training and written materials)
- Comfortable working with sales tools and performance data
- Willingness to work primarily in person with teams in the field
- New hires ramp faster and consistently meet field weekly targets
- Sales teams execute a consistent sales process across regions
- Strong adoption and correct use of sales tools and systems
- Improved sales rep efficiency and time-to-productivity
- Training ties directly to measurable improvements in performance
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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