New Product Development Manager

Job Title - New Product Development (NPD) Manager

Total Work Exp - 7-10yrs

Function

Product Development / Innovation / Portfolio Management

Role Purpose

The NPD & EPD Manager is responsible for end-to-end ownership of new product development (NPD) and existing product development (EPD) within the Beauty category. The role drives innovation, portfolio growth, and continuous improvement by delivering consumer-relevant, high-quality, and commercially viable products aligned with brand and business objectives.

Job Description

Own NPD (New Product Development) initiatives including new launches, new formats, new formulations, and category expansions

Own EPD (Existing Product Development) initiatives including line extensions, reformulations, pack changes, cost optimization, and quality improvements

Own the full product lifecycle- NPD Calendar, concept, design, formulation/specification, prototyping, testing and launch

Conduct market, consumer, and competitive analysis to identify growth opportunities and translate consumer needs into clear product briefs.

Continuously improve efficiency, cost-effectiveness, and overall product quality

Drive timely execution while balancing speed-to-market and product excellence

Manage external vendors, manufacturers, and support internal team

Track post-launch performance, consumer feedback, and planned ROS

Perform regular data review, analysis, and performance tracking

Take accountability for problem-solving and decision-making across the product lifecycle

Skills Required

Strong understanding of Beauty product development, formulations, and trends.

Experience handling both NPD innovation and EPD optimization

Excellent communication, problem-solving and negotiation skills with cross-functional teams and partners

Knowledge of quality standards, manufacturing processes, and supplier ecosystems

Relevant industry and technical exposure aligned to the Beauty category