Night Shift PPC Specialist | Google Ads, Meta Ads & Performance Marketing Expert

Location: Gulshan-e-Iqbal, Karachi (On-site)
Shift: Night — 6:00 PM – 2:00 AM (Mon–Sat)
Salary: Competitive base (market-aligned) + performance bonuses (we recommend PKR 70k–120k OTE depending on experience; see market context below).

Short hook (first 2 lines — put this exactly at the top)

Work on high-ROI paid campaigns for US clients. Join a performance team that runs Google (Search, Display, YouTube, Performance Max) and Meta Ads at scale — night-shift role with paid certs, tool access, and clear promotion paths.

Why join ABS International

• Manage international paid media accounts with meaningful responsibility and measurable KPIs.
• Paid certifications & tool subscriptions (GA4, GTM, Looker Studio).
• Career path: PPC Specialist → Senior PPC → PPC Manager.
• Night-shift support: ergonomic workstations, quiet rooms, transport/shift allowance.

Key responsibilities

• Build, run and optimize high-impact Google Ads (Search, Display, YouTube, Performance Max) and Meta campaigns to maximize ROAS and lower CPA.
• Conduct deep keyword & audience research; create high-converting ad copy and test creatives.
• Implement conversion tracking (GA4 + GTM), manage tracking issues, and build dashboards in Looker Studio.
• Manage budgets, bids, and pacing to meet CPC / CPA targets and campaign KPIs.
• A/B test creatives, landing pages, and audience segments; translate results into action.
• Report performance weekly with actionable recommendations (CPC, CPA, CVR, ROAS, LTV).
• Collaborate with design and CRO teams to improve creative performance and landing page conversion.

(These responsibilities match industry best practice and employer expectations for PPC performance roles.)

Required skills & experience

• 1–3 years hands-on PPC / paid media experience (Google Ads required; Meta Ads strongly preferred).
• Strong command of GA4, GTM, and Looker Studio / Data Studio for reporting and attribution.
• Experience managing budgets and optimizing toward ROAS, CPC, CPA, and CVR goals. (able to show case studies).
• Comfortable with eCommerce feeds / Merchant Center and Performance Max (preferred).
• Advanced Excel / Google Sheets skills (pivot tables, lookups).
• Night-shift availability (6 PM–2 AM).
• Excellent analytical mindset and communication skills.

Nice-to-have

• Experience with Shopify / WooCommerce / Magento.
• Experience implementing offline / server-side conversions and advanced attribution.
• Google Ads certifications and campaign case studies / portfolio.

Compensation & perks (how to market it)

• Competitive base (positioned above junior market median) + performance bonuses (up to 20% of base). Market data shows PPC specialist averages in Karachi are materially higher than many junior roles — highlight OTE potential.
• Paid training & certs, access to premium tools, paid subscriptions.
• Night-shift allowance, transport support, ergonomic workspace.

How to apply (fast-track)

• Click Apply Now on Indeed.
• Upload CV + portfolio / case studies (include concrete KPIs: CPC ↓, ROAS ↑, CPA ↓ — numbers required).
• In cover note include one measurable result: “My measurable result: _______” (e.g., “Reduced CPA by 27% on Search campaigns in 3 months.”)
• Shortlisted candidates contacted within 48 hours for a short technical screen + practical case.

Job Type: Full-time

Work Location: In person