NTR & Promotions Director

NTR & Promotions Director

Location: Fort Myers, FL
Department: Promotions
Reports To: Market Manager

Position Overview:
Beasley Media Group (Fort Myers) is seeking a creative, organized, and results-driven NTR & Promotions Director to lead station promotions, marketing initiatives, and Non-Traditional Revenue (NTR) efforts across our cluster. This role plays a key part in engaging audience, enhancing brand visibility, and supporting sales through strategic promotions and events.

Responsibilities:

Promotions

• Oversee all promotional efforts across the Beasley Media Group (Fort Myers) radio cluster.
• Develop and execute strategic promotional plans that align with programming and sales goals
• Plan and implement on-air, online, and onsite station promotions and events (promotional and revenue generating).
• Provide creative direction and input for promotional materials, station branding elements, and on-air promotional content.
• Coordinate and execute events, including (but not limited to) concerts, live broadcasts, golf tournaments and galas, from ideation through final execution.
• Collaborate closely with programming, digital, and sales departments to ensure promotions align with station goals and deliver measurable results.
• Serve as the liaison between sales and programming to align efforts, streamline communication, and maintain consistent messaging across departments.
• Ensure compliance with FCC rules and internal guidelines for contesting, including preparation of official rules and waivers.
• Hire, train, supervise, and schedule part-time promotions team members
• Identify and develop new non-traditional revenue streams by creating innovative sponsorship and promotional opportunities.

NTR

• Work closely with programming and sales to identify and develop new non-traditional revenue opportunities by creating sponsorship and promotional opportunities.
• Build and present compelling sales proposals for clients.
• Manage sponsorships, ensuring high-quality delivery and client satisfaction.

Qualifications:

• 3–5 years of promotions, marketing, or media/event experience (radio preferred).
• Strong communication and organizational skills.
• Proficiency in Microsoft Office; knowledge of digital platforms and social media tools a plus.
• Valid driver's license and reliable transportation required.

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