OBPPC Manager (Strategic Pack & Price Manager)

ABOUT YOUR NEW JOB

We are looking for an OBPPC Manager, a strategic, analytical, and commercially minded leader who can turn data into compelling commercial stories, influence senior stakeholders, and own end‑to‑end delivery of pack & price initiatives from insights to execution.

This role sits within the Revenue Growth Management (RGM) unit, a strategic function responsible for shaping profitable growth across the business. As an OBPPC Manager (Strategic Pack & Price Manager), you will lead the strategy for how our brands compete across occasions, packs, prices, and channels, ensuring we deliver sustainable, profitable growth.

Using the OBPPC framework (Occasion, Brand, Pack, Price, Channel), you optimize pack assortment, identify new revenue pools, optimize our category, brand, pack and channel mix, and shape pricing strategies that improve volume, transactions, NSR, Gross Profit, and value share.

ABOUT YOUR NEW JOB RESPONSIBILITIES

1. Strategic Leadership & Revenue Growth (within RGM)

• Lead the end‑to‑end Pack & Price (OBPPC) strategy within the Revenue Growth Management unit.
• Identify new revenue pools across occasions, channels, consumer groups, and packs.
• Optimize category, brand, pack, and channel mix to improve penetration, value share, and competitiveness.
• Define pricing guardrails and guidelines that deliver a healthy, profitable growth algorithm:
  Gross Profit > Net Sales Revenue > Transactions > Volume
• Build and present compelling commercial stories to senior leadership using data‑driven insights.

2. Advanced Analytics & Insight Generation

• Analyze multiple data sources including:
• • Internal sales & customer data
  • Retail audit data (e.g., Nielsen)
  • Shopper insights & consumer research
• Convert complex data into clear recommendations that influence commercial decisions.
• Conduct pricing, elasticity, mix, and portfolio simulations to shape strategy.

3. From Strategy to Market Execution

Drive initiatives from insight business case

• execution.
• Work closely with Sales, Marketing, Finance, Supply Chain and Category teams to land initiatives flawlessly.
• Provide continuous updates on pack, price, and RGM initiatives to senior stakeholders.

4. RGM Capability Building

• Strengthen RGM understanding across the commercial organization.
• Champion data‑driven decision‑making and ensure pack & price principles are embedded across teams.

5. Portfolio & SKU Optimization

• Lead SKU rationalization and identify opportunities to simplify or optimize the portfolio.
• Define the right pack assortment for each channel and occasion using OBPPC.
• Support new pack development and pricing strategies to drive recruitment and premiumization.

ARE THESE YOUR SECERET INGRIDENTS

• 8+ years of total commercial experience, with minimum 2–3 years in FMCG.
• Background in Trade Marketing (strategy-focused), Category Management, Brand Management, Commercial Strategy, or Revenue Growth.
• Strong analytical ability to interpret sales, shopper, and consumer data.
• Excellent storytelling and presentation skills with the ability to influence senior stakeholders.
• Advanced PowerPoint and Excel skills.
• Experience with SAP BW and Nielsen Discover is a plus.
• Strong understanding of portfolio strategy, pricing, P&L levers, and market insights.

HOW WE WILL SUPPORT YOU

• You will have a buddy who will introduce you to the business, your daily routines during your onboarding period.
• International career opportunities: As a large and expanding company, we offer unique opportunities for role changes and enriching experiences and capabilities, including cross-functional transitions and international assignments.
• 4 unique core values: Customer first, We over I, Make it simple and Deliver sustainably form the foundation of a robust culture that enables continuous and sustainable growth.
• Competitive remuneration and social package

ABOUT YOUR NEW TEAM

We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.

We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.

We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds, and education. We are willing to take a risk on the people we believe in, even if they do not have the perfect experience. We have faith in what every person can be.

And although we have so much to be proud of, we always stay humble. We believe the real magic happens – for us and for you – when we OPEN UP."

At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.