Key Responsibilities:
- Link Building:
- Develop and execute effective off-page SEO strategies to build high-quality backlinks.
- Identify and collaborate with reputable websites, blogs, and influencers for guest posting and outreach.
- Perform competitor backlink analysis and identify new link opportunities.
- Content Promotion & Outreach:
- Promote content through social media, forums, and other online communities.
- Conduct outreach campaigns to secure backlinks and mentions from authoritative sources.
- Brand Mentions & Reputation Management:
- Monitor and manage online mentions and brand reputation.
- Engage with relevant online communities and platforms to increase brand visibility.
- Directory & Local SEO (if applicable):
- Submit websites to niche directories and local listings.
- Optimize Google Business Profile (formerly Google My Business) and other local citations.
- Performance Tracking & Reporting:
- Use SEO tools (Ahrefs, SEMrush, Moz, Google Search Console, etc.) to monitor backlink profiles and keyword rankings.
- Analyze and report on off-page performance metrics, including referral traffic, domain authority, and link quality.
Required Skills & Qualifications:
- Proven experience in Off-Page SEO, Link Building, or Digital PR.
- Strong understanding of search engine algorithms and ranking factors.
- Hands-on experience with SEO tools such as Ahrefs, SEMrush, Moz, or Majestic.
- Excellent communication and outreach skills for blogger/influencer collaboration.
- Knowledge of white-hat SEO practices (avoidance of spammy or black-hat tactics).
- Ability to analyze competitors’ backlink strategies and identify growth opportunities.
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person