Offline Marketing Senior Specialist

mylo is a fintech platform dedicated to helping millions of people and businesses thrive by providing accessible and responsible financial solutions. Whether you’re purchasing a mobile phone, a new jacket, a flight ticket, a comfy couch, or even covering school tuition, mylo enables you to buy now and pay later at thousands of points of sale across Egypt. Born out of B.TECH—Egypt’s leading electronics and appliances retailer with over 27 years of experience in offering buy now, pay later solutions—mylo brings a legacy of trust and innovation to the fintech space. All mylo products are fully Sharia-compliant, ensuring ethical and inclusive financial practices.

As an Offline Marketing Senior Specialist, you will drive the execution and on-ground delivery of offline marketing initiatives to strengthen brand presence and support business growth. You will manage end-to-end offline campaigns, including roadshows, outdoor advertising, print materials, and field activations, while collaborating closely with internal teams and external vendors to ensure high-quality execution.

Responsibilities

• Offline Campaign Planning & Execution

Lead the execution of offline marketing campaigns, including roadshows, outdoor campaigns, and field activations
Translate marketing objectives into actionable offline plans with clear timelines and deliverables

• Roadshows & Field Activations

Manage roadshows, flyers, giveaways, and on-ground brand activations
Oversee logistics, setup, and execution to ensure consistent brand representation

• Creative Production & Printing Management

Handle the creation, production, and printing of offline marketing materials
Coordinate with creative agencies, printers, and suppliers to ensure quality, timelines, and cost efficiency

• Outdoor Advertising & Media

Manage outdoor advertising campaigns, including billboards and offline placements
Ensure proper execution, visibility, and compliance with brand guidelines

• Content & Ad Shoots

Participate in offline ad shoots and production activities
Coordinate with internal teams and vendors to support smooth execution of shoots

• Cross-Functional Coordination

Work closely with Marketing, Growth, and Operations teams to align offline initiatives with overall campaigns
Ensure seamless communication between stakeholders and execution partners

• Performance Tracking & Reporting

Track offline campaign execution and effectiveness against defined objectives
Provide regular updates and post-campaign insights to support continuous improvement

• Travel & Field Presence

Travel frequently to support on-ground execution, especially during peak campaign seasons
Ensure hands-on supervision of activations and offline initiatives.

Requirements

• Experience

3–6 years of experience in offline marketing, field marketing, or brand activations
Experience in managing roadshows, outdoor campaigns, or on-ground activations. Background in fintech, banking, financial services, or consumer-focused industries is highly preferred

• Offline Marketing Expertise

Strong understanding of offline marketing channels, production workflows, and printing processes
Hands-on experience managing vendors, suppliers, and agencies

• Project & Execution Skills

Ability to manage multiple campaigns simultaneously in fast-paced environments
Strong attention to detail with a focus on execution excellence

• Communication & Collaboration

Strong coordination and stakeholder management skills
Ability to work effectively with cross-functional teams and external partners

• Flexibility & Mobility

High flexibility for frequent travel and field work
Comfortable working on-ground and during peak seasonal campaigns

• Problem-Solving & Ownership

Proactive mindset with the ability to handle challenges and resolve execution issues quickly

Benefits

Office environment: When you come to our b_labs office, you'll find creative workspaces, a well-equipped kitchen, and an open design to foster collaboration between teams.

Flexibility: You know best whether you want to work from home or in the office. However, if you want to join your teammates onsite, we will subsidize the costs for lunch to foster the b_labs office community

Equipment: From "Day 1" you will receive all the equipment you need be successful at work. Therefore, you can choose your laptop and get all the tools you need to stay on top of your game.