Omnichannel Campaign Executive

Define, manage, and support the Director, Digital Engagement in the execution of all CRM activities across all engagement levers for the MEA region.

Support and drive the development, ownership and execution of the MEA APAC CRM strategy.

Campaign Preparation & Coordination:

Review previous campaigns and analyze performance

Benchmarks: targeting, audience, conversion, and volume.

Track progress in Asana and follow up on campaign status until completion.

Campaign brief Management:

Collect & follow up to get complete briefs from stakeholders: assets, links, copy, offer details.

Review briefs & submit to CRM manager for review following guidelines.

Share with agency for loading once approved.

Copy creation & Translations:

Use AI assistants to generate copy for campaigns & submit for review

Use AI assistants to generate translations & submit for review

Update Translation Manager files from TransPerfect, prepare structure, and upload to SFMCz

Ensure correct formatting and proper QA of languages before finalization.

Setup CRM campaigns on SFMC:

for the 5 channels for ALL & PME brands.

journeys, Content Builder, mobile connect, Batch / Push Web

Audience & Targeting:

Create approved audiences on CDP.

Manage commercial pressure, targeting prioritization & overlap approved by CRM managers.

QA audience loading across journeys, campaigns, and automated flows.

Personalization: Set up personalization use cases on Movable Ink, testing, and rendering validation.

Campaign Reporting Sync:

Coordinate the monthly campaign calendar across all CRM segments (Loyalty, Partnerships, Brand, etc.).

Join monthly planning and e-Merch calls to integrate upcoming content pages or activations.

Weekly destination revenue check & CRM campaign performance recap.

Continuous performance measurement and improvement of all customer engagement KPIs.

Main complexity / critical issues in the job:

Strong communication skills: across functions, teams, and geographical hubs.

Performance-oriented: Data and analytically driven decision making.

Language requirements: English + French and/or Arabic proficiency is a must.

Dealing with multiple teams across multiple geographies, cultures, and time zones.

Tech-oriented and savvy: CRM tools / BI & Analytics tools

A bachelor's degree in a related field (e.g., marketing, business, hospitality)

Minimum 2 years of experience in related marketing or Customer Relationship Management role

Expertise in Salesforce Marketing Cloud

Strong analytical and problem-solving skills

Excellent communication and presentation skills

Proficiency with CRM software and data analysis tools; Salesforce Marketing Cloud, Movable Ik, CDP

Understanding of CRM performance metrics and campaign benchmarking.

Hands-on knowledge of AI/project management tools is a plus.

Ability to work independently and as part of a team