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OMNICHANNEL & DIGITAL TRANSFORMATION MANAGER
Date posted: May 18, 2026
City: İSTANBUL
Country/Region: TR
Type of Contract: Full-time Employment / Unlimited
Job Requisition ID: 11841
OMNICHANNEL & DIGITAL TRANSFORMATION MANAGER
About Servier
Servier is a global pharmaceutical group governed by a nonprofit foundation, committed to creating meaningful social impact for patients and contributing to a more sustainable world. Its unique governance model ensures long-term independence, with 100% of profits reinvested into the Group’s development and innovation.
As a world leader in hypertension and venous diseases and a major player in cardiometabolism, Servier develops transformative solutions to support patients living with chronic conditions through a holistic, patient-centered approach.
Headquartered in France, Servier operates in nearly 140 countries. In 2023–2024, the Group employed over 22,000 people worldwide and achieved revenues of €5.9 billion.
Servier Türkiye has been recognized as one of Turkey’s Best Employers by the Great Place to Work® Institute for seven consecutive years, ranking 1st in Turkey in the 100–249 employees category in 2025.
Your Role
As an Omnichannel & Digital Transformation Manager, you will be responsible for leading Servier Türkiye’s omnichannel engagement and digital transformation initiatives.
You will play a key role in enhancing customer experience, driving commercial excellence, and enabling data-driven decision-making through advanced analytics and digital capabilities. Acting as a strategic partner, you will collaborate closely with cross-functional teams to ensure consistent, data-driven, and customer-centric engagement across all channels.
What You Will Be Doing
In this role, you will combine strategic thinking with hands-on execution to drive omnichannel excellence, digital transformation, and data-driven impact.
Omnichannel Strategy & Customer Engagement
Develop and execute integrated omnichannel engagement strategies aligned with brand and business objectives.
Design customer journeys and personalized engagement models across digital and field channels.
Drive channel orchestration across CRM, email, webinars, websites, events, remote engagement, and field force interactions.
Monitor and optimize channel performance through KPI tracking and continuous improvement initiatives.
Collaborate closely with Marketing, Medical, Sales, and IT teams to ensure consistent customer experience.
Digital Transformation Leadership
Lead digital transformation projects that improve commercial effectiveness and operational efficiency.
Identify and implement innovative digital solutions, platforms, and automation opportunities.
Act as a change leader to increase digital adoption and organizational capability.
Translate business needs into scalable technology and process solutions.
Manage external agencies, technology vendors, and digital partners where required.
Business Intelligence & Advanced Analytics
Build and maintain business intelligence frameworks, dashboards, and reporting systems.
Generate actionable insights from commercial, customer, and engagement data.
Lead segmentation, targeting, and customer analytics initiatives.
Analyze omnichannel effectiveness and recommend optimization strategies based on data-driven insights.
Support forecasting, performance tracking, and strategic planning activities.
Team & Stakeholder Management
Lead and develop cross-functional or direct-report teams within omnichannel, analytics, or digital capabilities.
Build a high-performance culture focused on innovation, accountability, and collaboration.
Partner with senior leadership to shape commercial and digital strategy.
Present insights and strategic recommendations to leadership teams in a clear and impactful manner.
What We Are Looking For
Bachelor’s degree in Business, Engineering, Data Analytics, Marketing, or related fields.
5+ years of experience in Omnichannel, Digital Transformation, Business Intelligence, Commercial Excellence, CRM, or related areas.
Experience in managing teams and cross-functional projects.
Strong understanding of customer engagement models and digital ecosystems.
Proven experience with CRM systems, analytics tools, and reporting platforms.
Strong analytical thinking and problem-solving capabilities.
Excellent communication and stakeholder management skills.
Experience in the pharmaceutical or healthcare industry is considered a strong advantage.
Preferred Skills
Experience with platforms such as Salesforce, Veeva, Power BI, Tableau, SFMC, or similar tools.
Knowledge of customer segmentation, targeting, and omnichannel measurement methodologies.
Familiarity with data visualization and performance reporting best practices.
Experience managing large-scale transformation or automation initiatives.
Ability to combine strategic thinking with operational execution.
Why Join Servier?
Be part of a purpose-driven organization where patients are at the center
Work in a collaborative, respectful and people-oriented culture
Benefit from continuous learning and development opportunities
Contribute to impactful digital transformation and innovation initiatives
Join one of Turkey’s most consistently recognized Best Employers
City: İSTANBUL
Country/Region: TR
Type of Contract: Full-time Employment / Unlimited
Job Requisition ID: 11841
OMNICHANNEL & DIGITAL TRANSFORMATION MANAGER
About Servier
Servier is a global pharmaceutical group governed by a nonprofit foundation, committed to creating meaningful social impact for patients and contributing to a more sustainable world. Its unique governance model ensures long-term independence, with 100% of profits reinvested into the Group’s development and innovation.
As a world leader in hypertension and venous diseases and a major player in cardiometabolism, Servier develops transformative solutions to support patients living with chronic conditions through a holistic, patient-centered approach.
Headquartered in France, Servier operates in nearly 140 countries. In 2023–2024, the Group employed over 22,000 people worldwide and achieved revenues of €5.9 billion.
Servier Türkiye has been recognized as one of Turkey’s Best Employers by the Great Place to Work® Institute for seven consecutive years, ranking 1st in Turkey in the 100–249 employees category in 2025.
Your Role
As an Omnichannel & Digital Transformation Manager, you will be responsible for leading Servier Türkiye’s omnichannel engagement and digital transformation initiatives.
You will play a key role in enhancing customer experience, driving commercial excellence, and enabling data-driven decision-making through advanced analytics and digital capabilities. Acting as a strategic partner, you will collaborate closely with cross-functional teams to ensure consistent, data-driven, and customer-centric engagement across all channels.
What You Will Be Doing
In this role, you will combine strategic thinking with hands-on execution to drive omnichannel excellence, digital transformation, and data-driven impact.
Omnichannel Strategy & Customer Engagement
Develop and execute integrated omnichannel engagement strategies aligned with brand and business objectives.
Design customer journeys and personalized engagement models across digital and field channels.
Drive channel orchestration across CRM, email, webinars, websites, events, remote engagement, and field force interactions.
Monitor and optimize channel performance through KPI tracking and continuous improvement initiatives.
Collaborate closely with Marketing, Medical, Sales, and IT teams to ensure consistent customer experience.
Digital Transformation Leadership
Lead digital transformation projects that improve commercial effectiveness and operational efficiency.
Identify and implement innovative digital solutions, platforms, and automation opportunities.
Act as a change leader to increase digital adoption and organizational capability.
Translate business needs into scalable technology and process solutions.
Manage external agencies, technology vendors, and digital partners where required.
Business Intelligence & Advanced Analytics
Build and maintain business intelligence frameworks, dashboards, and reporting systems.
Generate actionable insights from commercial, customer, and engagement data.
Lead segmentation, targeting, and customer analytics initiatives.
Analyze omnichannel effectiveness and recommend optimization strategies based on data-driven insights.
Support forecasting, performance tracking, and strategic planning activities.
Team & Stakeholder Management
Lead and develop cross-functional or direct-report teams within omnichannel, analytics, or digital capabilities.
Build a high-performance culture focused on innovation, accountability, and collaboration.
Partner with senior leadership to shape commercial and digital strategy.
Present insights and strategic recommendations to leadership teams in a clear and impactful manner.
What We Are Looking For
Bachelor’s degree in Business, Engineering, Data Analytics, Marketing, or related fields.
5+ years of experience in Omnichannel, Digital Transformation, Business Intelligence, Commercial Excellence, CRM, or related areas.
Experience in managing teams and cross-functional projects.
Strong understanding of customer engagement models and digital ecosystems.
Proven experience with CRM systems, analytics tools, and reporting platforms.
Strong analytical thinking and problem-solving capabilities.
Excellent communication and stakeholder management skills.
Experience in the pharmaceutical or healthcare industry is considered a strong advantage.
Preferred Skills
Experience with platforms such as Salesforce, Veeva, Power BI, Tableau, SFMC, or similar tools.
Knowledge of customer segmentation, targeting, and omnichannel measurement methodologies.
Familiarity with data visualization and performance reporting best practices.
Experience managing large-scale transformation or automation initiatives.
Ability to combine strategic thinking with operational execution.
Why Join Servier?
Be part of a purpose-driven organization where patients are at the center
Work in a collaborative, respectful and people-oriented culture
Benefit from continuous learning and development opportunities
Contribute to impactful digital transformation and innovation initiatives
Join one of Turkey’s most consistently recognized Best Employers
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