On Premise Sales Manager

Job Purpose:

As the On-Premises (OP) / HoReCa Manager, you will lead CCBCSA’s efforts to expand and optimize sales operations within the HoReCa sector. Working closely with cross-functional teams, you will develop strategies to strengthen client relationships, enhance on-premises presence, and drive revenue growth.

Accountabilities:

• Develop and implement on-premises sales strategies tailored to market needs.
• Manage relationships with HoReCa and key clients.
• Monitor and evaluate sales performance, addressing gaps in execution.
• Oversee resource allocation, staffing, and inventory management.
• Collaborate with marketing and supply chain teams for seamless operations.
• Conduct market analysis to identify trends and opportunities.
• Train and mentor the on-premises sales team to achieve excellence.
• Ensure compliance with company policies and regulatory requirements.

Qualifications & Experience:

• Bachelor’s degree in Business Administration, Sales, or Marketing; Master’s degree preferred.
• Minimum of 10 years in sales or operations, with 5+ years in a leadership role.
• Deep understanding of the HoReCa sector and its operational dynamics.
• Experience in managing customer relationships at a corporate level.
• Proven ability to identify and capitalize on new revenue opportunities.

Skills and Attributes:

• Proficiency in CRM systems for client management.
• Strong knowledge of inventory and supply chain management.
• Expertise in designing and implementing loyalty programs.
• Ability to use analytics tools to assess customer satisfaction and sales trends.