Online Marketing Associate

Overview
We are seeking a dynamic and detail-oriented Online Marketing Associate to join our digital marketing team. This role is ideal for a creative professional passionate about driving online engagement, optimizing digital campaigns, and expanding brand presence across multiple channels. The successful candidate will play a key role in developing and executing marketing strategies that increase visibility, generate leads, and support our overall business objectives through innovative content creation, data analysis, and campaign management.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across platforms including social media, search engines, and email channels.
• Utilize SEO tools and conduct keyword research to optimize website content and improve organic search rankings.
• Manage paid advertising campaigns using Google Ads, Facebook Advertising, and SEM strategies to maximize ROI.
• Manage and upload products on Shopify and Amazon.
• Create compelling content for blogs, social media posts, email marketing, and landing pages aligned with brand voice and marketing goals.
• Design engaging graphics and visuals using Adobe Photoshop, Adobe Creative Suite, and graphic design principles to enhance campaign effectiveness.
• Maintain and update content management systems such as WordPress, Shopify and other CMS platforms to ensure website freshness and accuracy.
• Analyze campaign performance using Google Analytics, marketing automation tools, and other analytics platforms; generate reports to inform future strategies.
• Collaborate with cross-functional teams on B2B marketing initiatives, e-commerce projects, and performance marketing efforts.
• Stay current with industry trends in digital marketing, SEO best practices, social media management techniques, and emerging tools to continually improve campaign performance.

Skills

• Proficiency with SEO tools such as SEMrush or Ahrefs; strong understanding of SEO principles.
• Experience with conversion optimization techniques to enhance user engagement and lead generation.
• Expertise in social media marketing including Facebook Advertising, social media management tools, and content creation strategies.
• Skilled in Adobe Photoshop, Adobe Creative Suite for graphic design purposes.
• Familiarity with WordPress, Shopify, Amazon or other content management systems for website updates.
• Knowledge of Google Ads (AdWords), Google Analytics, Google AdWords platform for campaign setup and analysis.
• Basic design skill of photoshop, illustrator, and Canva for social media.
• Strong copywriting skills for creating compelling content tailored to target audiences.
• Experience with email marketing platforms and automation tools to nurture leads effectively.
• Ability to analyze data from various sources to measure campaign success and optimize future efforts.
• Excellent communication skills with the ability to collaborate across teams in a fast-paced environment. This position offers an exciting opportunity to contribute to innovative digital marketing initiatives while developing your skills in a collaborative setting dedicated to growth and success within the digital landscape.

Job Types: Part-time, Contract, Temporary

Pay: $25.00 - $50.00 per hour

Expected hours: 20 per week

Benefits:

• Flexible schedule
• Tuition reimbursement

Work Location: In person