Operations Manager - Digital Marketing

We are a US-based e-commerce fashion brand expanding our operations in India, and we’re looking for an experienced Operations Manager – Digital Marketing to join our Mohali office. The ideal candidate will have 5–7 years of experience in managing digital marketing operations, with proven expertise in all aspects of Digital Marketing like Google Ads, Meta Ads, SEO, and technical problem-solving using Python.

This role offers an opportunity to work on international projects, especially in the US marketplace, and lead cross-functional initiatives that directly impact sales and brand growth. If you thrive in a dynamic environment, enjoy managing diverse teams, and have a sharp analytical mindset, this position is for you.

Responsibilities and Duties

• Oversee end-to-end operations of digital marketing campaigns for e-commerce projects.
• Strategize, set up, and optimize paid campaigns across Google Ads, Meta Ads, and other digital platforms to drive ROI.
• Manage SEO initiatives (on-page, off-page, and technical SEO) to improve visibility in international markets, especially the US.
• Leverage Python scripts/automation to improve campaign efficiency, reporting, and data analysis.
• Monitor campaign performance, create detailed analytics reports, and provide actionable insights for optimization.
• Collaborate with cross-functional teams (design, content, product, and development) to ensure smooth execution of campaigns.
• Ensure alignment of marketing operations with overall business goals and revenue targets.
• Stay updated with the latest digital marketing trends, tools, and US marketplace dynamics to keep campaigns competitive.
• Report directly to the Managing Director and support them in scaling international operations.

Qualifications and Skills

• 5–7 years of hands-on experience in digital marketing operations (preferably in e-commerce).
• Strong expertise in Google Ads (Search, Shopping, Display, Dynamic Remarketing) and Meta Ads (Facebook & Instagram campaigns).
• Proven experience working with international clients, particularly in the US marketplace.
• Solid knowledge of SEO practices (technical, content, and performance optimization).
• Basic to intermediate proficiency in Python for marketing automation, data processing, or reporting.
• Excellent leadership, communication, and cross-team collaboration skills.

Preferred:

• Experience in the fashion/apparel e-commerce domain.
• Familiarity with other digital channels (Native Ads, Bing Ads, Affiliate Marketing).
• Knowledge of advanced analytics tools (Google Analytics, Data Studio, or similar).

Job Type: Full-time

Pay: ₹60,000.00 - ₹80,000.00 per month

Application Question(s):

• Are you based in Mohali? or Willing to Relocate to Mohali?
• Do you have working experience with US marketplace ?
• Have you worked for Ecommerce Industry (Spl in Clothing brand) ? if yes, please share URL

Language:

• English (Required)

Work Location: In person