Sr Manager - E-commerce Marketing

Job Summary: -

We are seeking an experienced and data-driven E-commerce Marketing Manager to lead our online marketing strategy, drive traffic to our digital platforms, and boost online sales performance. This role requires a deep understanding of digital marketing, performance analytics, customer behaviour, and e-commerce ecosystems.

Roles & Responsibilities: -

Strategy & Planning

• Develop and execute comprehensive digital marketing strategies for e-commerce growth across marketplaces (Amazon, Flipkart, etc.) and D2C channels.
• Collaborate with cross-functional teams (product, sales, creative, operations) to align marketing efforts with business goals.

Performance Marketing

• Manage and optimize campaigns across platforms (Google Ads, Meta, Affiliate, Influencer, Email, SMS).
• Leverage SEO/SEM, display advertising, remarketing, and conversion optimization to drive ROAS and reduce CAC.

Marketplace Management

• Oversee product listings, keyword optimization, A+ content creation, and promotions on marketplaces.
• Build and maintain strong relationships with category managers and platform account managers.

Content & Branding

• Work with creative teams to plan and execute campaigns that enhance product visibility and brand recall.
• Manage digital content calendar for promotions, new launches, and festive campaigns.

Analytics & Reporting

• Analyse website and campaign performance using tools like Google Analytics, Meta Business Manager, etc.
• Monitor KPIs such as traffic, conversion rate, cart abandonment, AOV, and customer LTV; recommend data-backed optimizations.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 8 - 10 years of experience in digital marketing/e-commerce roles, preferably in B2C brands.
• Strong knowledge of e-commerce platforms (Shopify, Magento, WooCommerce), and marketplaces (Amazon, Flipkart, Nykaa, etc.).
• Proficient with tools like Google Ads, Facebook Ads Manager, GA4, SEMrush, HubSpot, etc.