Organic Social Media Growth Specialist

We are seeking a Social Media Organic Growth Manager with deep knowledge and hands-on experience in building, scaling, and managing organic social media growth across multiple platforms, with a strong understanding of visual aesthetics and brand presentation. This role requires a strategic operator who understands how aesthetics, content, distribution, community, and analytics work together to drive consistent audience growth, meaningful engagement, and long-term brand affinity.

You will work in close alignment with our lifecycle and retention functions, contributing to the growth of an established U.S.-based organic toys eCommerce company. The role demands proven experience growing accounts through intentional strategy, platform-native content, strong visual standards, and performance-driven iteration—not reliance on paid amplification.

Responsibilities

• Own and execute the organic social media growth strategy across:
• Facebook
• Instagram
• TikTok
• YouTube (Shorts and long-form)
• X (Twitter)
• Pinterest
• Define and maintain clear aesthetic and visual standards across all social platforms, ensuring brand consistency and premium presentation
• Design and implement platform-specific growth frameworks to drive sustained increases in followers, reach, watch time, and engagement
• Develop and manage a content strategy optimized for organic discovery, balancing performance-driven formats with strong visual storytelling
• Apply proven growth levers including hooks, trend adaptation, watch-time optimization, posting cadence, and engagement loops
• Monitor and optimize core performance metrics, including follower growth, engagement rate, reach, saves, shares, watch time, and subscriber growth
• Collaborate closely with email and lifecycle marketing to ensure cross-channel message alignment and brand cohesion
• Build and maintain a content testing and iteration roadmap, refining formats, creative direction, and distribution strategies based on performance
• Establish scalable systems for community management and audience interaction, reinforcing trust and brand voice
• Document insights, aesthetic guidelines, and repeatable frameworks to support long-term organic growth

Required Expertise

• 2+ years of hands-on experience driving organic social media growth for consumer or eCommerce brands
• Proven ability to grow followers, subscribers, and engagement organically across multiple platforms
• Strong understanding of platform algorithms across Instagram, TikTok, YouTube, Facebook, X, and Pinterest
• Demonstrated ability to balance aesthetic excellence with performance outcomes
• Experience building data-informed content strategies, not just posting schedules
• Comfort analyzing analytics and translating insights into actionable strategy
• Strong communication skills with a refined sense of storytelling, brand voice, and visual judgment

Preferred Experience

• Experience working with U.S.-based consumer or lifestyle brands
• Familiarity with video-first and visually led content ecosystems
• Understanding of how organic social contributes to eCommerce growth, retention, and brand equity
• Experience collaborating cross-functionally with email, lifecycle, and growth teams

Job Type: Full-time

Pay: Rs25,000.00 - Rs50,000.00 per month

Work Location: Remote