Organizational Culture Specialist

About the Company

About Us: Keeta is an independent brand under Meituan, which is the world's largest technology-driven retail enterprise. We focus on food and consumer goods delivery services in the international market. Our mission is: "Help people eat better and live better."

About the Role

The role involves leading the development and implementation of our corporate culture strategy, ensuring alignment with our business goals and enhancing employee engagement.

Responsibilities

Culture Strategy & Implementation

• Culture Framework Development: Lead the development and iteration of the corporate culture system, ensuring strong alignment with company strategy, values, and business goals.
• Culture Activation Programs: Design and implement culture activation plans (e.g., translating values into observable behaviors, culture training, internal communications) to drive company-wide understanding and practice.
• Culture Diagnosis & Improvement: Assess the current culture through surveys, interviews, and data analysis; provide improvement recommendations and drive execution.

Culture Branding & Employer Branding

• Culture Campaigns & Events: Plan and execute culture initiatives (e.g., Values Day, Culture Week, executive dialogues) to strengthen employee belonging and engagement.
• Employer Brand Integration: Partner with HR and PR teams to embed corporate culture into employer branding efforts (e.g., recruiting, social media, ESG reports).
• Internal Culture Platforms: Manage internal culture platforms (e.g., internal newsletters/magazines, culture walls, digital communities) to ensure content quality and communication effectiveness.

Leadership Development & Culture Enablement

• Leadership Culture Training: Provide cultural leadership training for managers and help them become culture ambassadors.
• Cross-functional Culture Projects: Drive cross-department culture programs (e.g., innovation culture, collaboration culture) to address business pain points.

Globalization & Localization

• Cross-cultural Alignment: Navigate cultural differences to ensure global consistency while respecting local characteristics.

Qualifications

• Education & Experience: Bachelor’s degree or above; 5+ years of experience in culture-related fields (e.g., corporate culture, cross-cultural management). International/multinational experience and strong insights into multicultural contexts are preferred.
• Language Skills: English as a working language; able to communicate efficiently in English, collaborate in meetings, and produce written documents.
• Creative Thinking: Highly creative and idea-driven, with strong execution ability to turn ideas into tangible outcomes.

Required Skills

• Strong understanding of corporate culture and employee engagement strategies.
• Excellent communication and interpersonal skills.
• Ability to analyze data and provide actionable insights.

Preferred Skills

• Experience in managing culture-related projects in a multinational environment.
• Hands-on experience in end-to-end event planning and execution, with proven ability to build programs from scratch

Pay range and compensation package

Competitive salary based on experience and qualifications.

Equal Opportunity Statement

We are an equal opportunity employer and are committed to creating a diverse and inclusive workplace. We encourage applications from all qualified individuals.