Owned Marketing Specialist

Owned Marketing Specialist

On-Site - Minneapolis, MN Updated: 11/25/2025

__________________________________________________________________________________Reports To: VP – CommunicationsBusiness Development FLSA Status: Full-Time Exempt

About ERIK'S:

ERIK'S is a high-energy specialty retailer where speed, creativity, and teamwork drive results. The pace is fast, expectations are high, and we celebrate growth and innovation. If you're a marketer who can think strategically while delivering excellent day-to-day execution, this is an opportunity to shine.

We are seeking an Owned Marketing Specialist to lead execution across all owned marketing channels- including email, blog, organic social, and in-store digital/print placements. This role requires strong communication skills, attention to detail, and the ability to ensure accuracy and consistency across every customer touchpoint.

Key Responsibilities:

• Email Marketing Ownership:
• Plan, build, and deploy email campaigns in Klaviyo (or similar).
• Manage segmentation, flows, deliverability, and testing
• Track performance, optimize content, and ensure strong alignment with business goals.
• Owned Channel StrategyExecution:
• Manage ongoing content for blogs, internal digital/print signage, billboards, organic social, and other owned platforms.
• Ensure all content aligns with brand voice, priority categories, and seasonal campaigns.
• Collaborate across Marketing, Content, and Visual Merchandising teams to guarantee message consistency.
• Cross-Functional Collaboration:
• Support larger campaigns and product launches through coordinated channel execution
• Work closely with Digital Marketing Lead to ensure alignment with paid media strategies.
• Partner with the Website Merchandiser and Visual Merchandiser to maintain consistent product experiences across channels.
• Analytics, ReportingOptimization:
• Track email, social, blog, and owned channel performance.
• Provide insights and recommendations based on data.
• Participate in A/B testing and ongoing optimization of messaging and content structure.

What You Bring:

Experience: 3+ years in email marketing, content marketing, or digital communications.

Education: Bachelor's degree preferred but not required.

Skills:

• Hands-on experience with Klaviyo or another ESP.
• Strong writing skills and ability to maintain consistent tone and brand voice.
• Understanding of SEO, blog strategy, or paid marketing concepts is a plus.
• Strong attention to detail and ability to manage multiple deadlines.

Mindset:

• Strategic thinker who loves owning the details.
• Organized, proactive, and able to keep projects moving.
• Collaborative team player who thrives in a busy, fast-changing environment.

Why You'll Love It Here:

• A creative environment with the opportunity to shape storytelling across multiple channels.
• A team that celebrates hard work, initiative, and smart execution.
• Career growth opportunities.
• Opportunities for growth-we promote from within!
• Discounts on top brands in the bike, ski, and snowboard industry.

Ready to ride with us? Apply today and take the next step in your marketing career at ERIK'S!