Paid Ads Specialist

Job Title: PPC Executive/ Paid Ads Specialist
Location: Remote
Company: Ighty Support / Paramita Tech
Experience : must have 5 + years of B2B service industry experience of US.

As a PPC Executive, you will be responsible for planning, implementing, and optimizing our Pay-Per-Click (PPC) advertising campaigns. You will work closely with the marketing team to drive traffic, increase brand awareness, and achieve business objectives. The ideal candidate is analytical, detail-oriented, and passionate about staying abreast of industry trends.

Responsibilities:

Develop, implement, and manage PPC campaigns across various platforms, including Google Ads, Meta Ads, Bing Ads, and social media channels.

Conduct keyword research, ad copy creation, and landing page optimization to maximize campaign performance.

Monitor and analyze campaign performance metrics, making data-driven decisions to optimize and improve ROI.

Stay updated on industry trends and best practices to ensure effective campaign strategies.

Collaborate with the creative team to create engaging ad creatives that align with campaign goals.

Conduct A/B testing to refine and improve ad performance and user engagement.

Provide regular reports and insights to stakeholders on campaign performance and optimization recommendations.

Stays informed about changes in search engine algorithms and adjust strategies accordingly.

Qualifications:

Bachelor's degree in Marketing, Advertising, Business, or a related field.

Proven experience as a PPC Executive or in a similar role.

Proficiency in Google Ads, Bing Ads, and other PPC platforms.

Strong analytical skills with the ability to interpret data and trends.

Currently must have experience of B2B service industry.

Must have experience of US market.

Excellent communication and collaboration skills.

Google Ads and Bing Ads certifications are a plus.

Benefits:

Competitive salary

Health and dental insurance

Flexible work hours

Professional development opportunities

Team-building activities

Shift timings : 6 PM to 3 AM IST

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Experience:

• B2B local US : 5 years (Required)
• PPC Campaign Management: 5 years (Required)