Paid Ads Specialist (Google, Meta & TikTok)

Job Opportunity: Paid Ads Specialist (Google, Meta & TikTok)

Company: Code Reve
Location: 1st Floor, Plaza No. 2, Phase 5C, DHA Lahore
Job Type: Full-time (Onsite)
Shift: 5:00 PM – 2:00 AM

About the Role

Code Reve is looking for a data-driven Paid Ads Specialist with at least 2 years of hands-on experience managing paid advertising campaigns locally across Google Ads, Facebook/Instagram (Meta), and TikTok.

The ideal candidate should be able to plan, launch, optimize, and scale ad campaigns while working closely with designers, content teams, and management to achieve measurable results.

Key Responsibilities

• Plan, launch, and manage paid ad campaigns across:
• Google Ads (Search, Display, YouTube)
• Facebook & Instagram Ads (Meta)
• TikTok Ads
• Develop campaign strategies based on business goals (leads, sales, traffic, conversions).
• Perform audience research, keyword research, and competitor analysis.
• Create and optimize ad copies, creatives, and landing page strategies.
• Collaborate with Graphic Designers and Video Editors for ad creatives.
• Monitor campaign performance and optimize for CTR, CPC, CPA, and ROAS.
• Manage and allocate ad budgets efficiently.
• Set up and track conversion events, pixels, and analytics.
• Prepare regular performance reports and insights for management.
• A/B test creatives, audiences, and funnels to improve performance.
• Stay updated with platform policies, trends, and algorithm changes.

Required Qualifications

• Minimum 2 years of experience running paid ads professionally in local market.
• Proven experience with:
• Google Ads
• Facebook & Instagram Ads
• TikTok Ads
• Strong understanding of performance marketing and funnel optimization.
• Hands-on experience with conversion tracking, pixels, and analytics tools.
• Ability to analyze data and make performance-driven decisions.
• Good English communication skills.
• Ability to manage multiple campaigns and budgets simultaneously.
• Must be based in Lahore and available for onsite work.
• Comfortable working the 5 PM – 2 AM shift.

Preferred (Nice to Have)

• Experience with lead generation and eCommerce campaigns.
• Familiarity with:
• Google Tag Manager
• Meta Pixel & Events API
• Knowledge of landing page optimization and CRO.
• Background in IT services, digital agencies, or SaaS marketing.

Evaluation & Hiring Process

• Practical evaluation based on campaign strategy, optimization approach, or case studies.
• Final hiring decision within 1–2 weeks.

Why Join Code Reve?

• Work on high-budget, multi-platform ad campaigns.
• Collaborative, growth-focused environment.
• Paid yearly holidays.
• Bi-annual company dinners and team activities.
• Opportunity to grow into Senior Performance Marketer / Paid Media Manager.
• Stable, full-time onsite role.

Job Types: Full-time, Contract
Contract length: 12 months

Pay: Rs60,000.00 - Rs100,000.00 per month

Application Question(s):

• What is your current and expected salary?
• Which ad platforms have you actively managed?

Experience:

• Google & Meta Adds: 2 years (Required)

Work Location: In person