Paid Comms Consultant

Department: Marketing

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:
Southwest Airlines promises to provide Employees with equal opportunity for learning and personal growth. The Paid Communications Consultant plays a key role on the Media and Partnership Strategy Team within Marketing, leading integrated campaigns across business units, including Chase Acquisition & ECM, Cargo, Southwest Business, and Talent Acquisition. This strategic communicator develops and executes paid media plans that drive revenue, lead generation, and brand awareness , leveraging C ustomer insights and performance data. They ’ll manage budgets across digital and traditional channels, ensuring optimization and strong ROI. As a media expert, they advocate for paid media priorities, stay ahead of industry trends, and foster a collaborative, solution-oriented team culture.

Additional Details

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.

U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available .

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.
Responsibilities
Partner with the media agency to provide clear direction and context on media campaigns and initiatives to deliver plans that meet established media objectives and key performance indicators (KPIs) on time and within budget
Articulate paid communication strategies to cross-functional teams, and act as an expert for questions or support pertaining to media
Deliver media campaigns on time, within budget, and within agreed upon scope
Ensure campaigns have pre-determined, measurable KPIs
Analyze media data to optimize and diagnose performance issues, articulating key drivers of media nuances
Manage large paid media budget
Show proficiency in digital activation, testing and understanding of digital ad tech and tools, including but not limited to site pixels, tagging, trafficking and targeting capabilities
Utilize research, analyze data, identify trends, and develop insights that can be used to inform media strategies
Communicate effectively to direct leaders and across teams in multiple departments and represent the Media Team's point of view to other teams
Leverage consumer insights/behavior to ensure media delivers the right message at the right time to the right person
May perform other job duties as directed by Employee’s Leaders
Knowledge, Skills and Abilities
Advanced knowledge of digital media flow and how advertising is enabled through technology
Knowledge of how media intersects with data privacy, in partnership with Data Privacy Office and Legal
Knowledge of how DSPs work, the vendors in the space, and how third-party data is leveraged
Skilled in strategic thinking with the ability to drive process improvement and see the bigger picture
Skilled in mathematics, analytics, and problem solving
Skilled in presenting and providing commentary to internal stakeholders
Skilled in Microsoft Office
Ability to handle high volumes of work while prioritizing effectively and hitting promised deadlines
Ability to remain current on all updates and advancements in the ad tech industry and how it affects paid media Education
Required: High School Diploma or GED
Experience
Advanced level experience, seasoned and specialized knowledge in:
Paid media (video , audio, display, OOH, print, SEO/SEM, inclusive of programmatic buying)
Preferred: Working knowledge of MRI, Adobe, and pivot tables Licensing/Certification
N/A
Physical Abilities
Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
Ability to communicate and interact with others in the English language to meet the demands of the job
Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Other Qualifications
Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
Must be at least 18 years of age
Must be able to comply with Company attendance standards as described in established guidelines

Pay & Benefits:
Competitive market salary from $95,750 per year to $106,400 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the Company.

Benefits you’ll love:

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
• Southwest will help fund your Retirement Savings Plan, which includes a dollar-for-dollar 401(k) Company match contribution of up to 9.3% of your eligible earnings**
• Potential for annual profit-sharing contribution in the Southwest Retirement Savings Plan—when Southwest profits, you profit***
• Competitive health insurance for you and your eligible dependents
• Southwest offers health plan coverage options that start from the very first day of employment. You'll have 30 days to select and enroll in your health plan, and coverage will be retroactively available to your first day of employment.
• Explore more benefits you’ll love: https://careers.southwestair.com/benefits
• Pay amount doesn’t guarantee employment for any particular period.

**401(k) Company match contributions are subject to the plan’s vesting schedule. Match contributions may vary based on the position.
*** Profit-sharing contributions are subject to the Retirement Savings Plan vesting schedule and are made at the discretion of the Company.
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Southwest Airlines is an Equal Opportunity Employer.
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Job Posting End Date
10/16/2025