Paid Marketing Campaign Manager (Salon Specialist)

Elaris, Dubai's luxury beauty brand, known for delivering high-end services and an exceptional client experience. Our brand reflects elegance, sophistication, and trend-setting beauty - As part of our acquisition governance framework, we are seeking Paid Marketing Campaign Manager (Salon Specialist) to strengthen our processes.

Role Overview:

We are looking for a high impact, "all-rounder" Senior Paid Marketing Campaign Manager with a minimum of 3 years of experience specifically within the Salon and Beauty industry. This is not just a media-buying role; we need a growth-focused professional who can own the entire funnel—from AI-driven creative production (Reels and Ad visuals) to technical campaign execution across Google and social media. The ideal candidate has a proven track record of filling salon appointment books and understands the nuances of the beauty service market.

Key Responsibilities

End-to-End Salon Strategy:

Design and manage full-funnel marketing strategies tailored to salon services (Hair, Aesthetics, Nails, etc.), focusing on lead generation and high-conversion appointment bookings.

Performance Media Buying:

Expertly manage and optimize high-budget campaigns across Google Ads (Search, Display, and Local Maps) and Meta Ads (Instagram & Facebook).

AI-Driven Creative Production:

Act as a one-person creative studio by using AI tools to generate scripts, edit high-engagement Instagram Reels, and design thumb-stopping ad creatives that highlight "Before & After" results and salon luxury.

Data Analysis & Reporting:

Track key performance indicators (CPA, ROAS, and Booking Rate) and provide actionable insights through weekly audit reports.

Conversion Optimization:

Implement A/B testing for ad copies and landing pages to ensure the highest possible conversion from click to appointment.

Requirements

• Proven experience as a videographer, content creator, or similar role
• Strong portfolio showcasing video production and editing skills
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects)
• Knowledge of camera equipment, lighting, and sound techniques
• Ability to work in a fast-paced corporate environment
• Basic understanding of financial or investment topics is a plus
• Strong storytelling and visual communication skills
• Attention to detail and ability to meet deadlines

Required Qualifications & Skills

Experience:

Minimum 3+ years of hands-on experience in digital marketing, with a mandatory portfolio showing successful results specifically for Salon or Beauty businesses.

Platform Expertise:

Deep technical knowledge of Meta Business Suite, Google Ads Manager, and TikTok Ads Manager.

The "All-Rounder" Mindset:

Ability to pivot between technical data analysis and creative content creation. ●

AI Proficiency:

Must be highly proficient in integrating AI into the workflow to increase efficiency and creative quality.

Job Type: Full-time

Work Location: In person