Paid Marketing & Social Media Specialist

We are looking for a results-driven Paid Marketing & Social Media Specialist to plan, execute, and optimize paid advertising campaigns while managing and growing our social media presence. The ideal candidate has strong hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and social media platforms, with a solid understanding of performance tracking and optimization.

Core Responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Remarketing, and Performance Max).
• Manage paid campaigns across Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
• Develop and manage monthly media plans, budgets, and performance forecasts.
• Monitor campaign performance, optimize for CPL, CPA, ROAS, and prepare detailed performance reports.
• Handle account setup, tracking, and compliance, including Google Tag Manager, conversion tracking, and pixels.
• Manage and publish content across all major social platforms (LinkedIn, Facebook, Instagram, X/Twitter).
• Align paid and organic social strategies for consistent brand messaging.
• Coordinate with design and content teams for ad creatives and social assets.
• Ensure adherence to platform policies and best practices.
• Support the cleanup, restructuring, and compliance of company portfolio ad accounts.

Required Skills & Experience

• 2–4+ years of hands-on experience in Paid Digital Marketing and Social Media Management.
• Strong expertise in Google Ads (certification preferred).
• Proven experience managing Meta Ads Manager and LinkedIn Ads (certification preferred).
• Solid understanding of campaign tracking, analytics, and attribution models.
• Experience with Google Analytics, Google Tag Manager, and conversion tracking.
• Ability to manage multiple campaigns and accounts simultaneously.
• Strong analytical, reporting, and optimization skills.
• Experience working with B2B and lead-generation campaigns is a strong plus.
• Excellent communication and collaboration skills.

Job Type: Part-time

Application Question(s):

• How many years of hands-on experience do you have in Paid Digital Marketing and Social Media Management?
• Have you actively managed Google Ads campaigns (Search, Display, Remarketing, or Performance Max)?
• Are you available for an onsite job (office-based role)?
• Are you willing and available to work the night shift?
• What monthly ad budget have you managed per account?

Experience:

• Meta Ads: 4 years (Required)
• Google Ads: 4 years (Required)
• B2B or lead-generation campaigns: 4 years (Preferred)

Work Location: In person