Paid Marketing Specialist

About Turn Up Technologies:

Turn Up Technologies is one of the fastest-growing IT companies working around the globe, with offices in Karachi, UK, Canada, and UAE. We specialize in delivering innovative technological solutions to a diverse range of clients, helping them achieve their business goals through cutting-edge technology and expert services.

Position Overview:

Turn Up Technologies is seeking a results-driven and experienced Paid Marketing Specialist to join our team at the Karachi Development Centre. The ideal candidate will be responsible for managing and optimizing ad campaigns across all channels, ensuring a high return on ad spend (ROAS) for our clients. This role requires a strategic thinker with a strong understanding of paid advertising, data analysis, and campaign management.

Key Responsibilities:

• Develop and implement paid marketing strategies across various platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.
• Manage and optimize ad campaigns to maximize ROAS and achieve client objectives.
• Conduct thorough market research and competitor analysis to identify opportunities for ad campaigns.
• Create, monitor, and adjust ad budgets, bids, and targeting to ensure efficient allocation of resources.
• Collaborate with the creative team to develop compelling ad creatives and copy that align with client brand guidelines and campaign goals.
• Monitor and analyze campaign performance data, providing insights and recommendations for continuous improvement.
• Generate regular reports on campaign performance, highlighting key metrics, insights, and recommendations for clients.
• Stay updated with the latest trends, tools, and best practices in paid marketing.
• Work with clients to understand their goals, objectives, and target audience, ensuring campaigns are aligned with their overall marketing strategy.
• Manage relationships with advertising platforms and vendors to ensure campaigns run smoothly and effectively.

Qualifications:

• Minimum of 4 years of experience in paid marketing, digital advertising, or a related field.
• Proven track record of managing successful ad campaigns with a high ROAS.
• Strong understanding of paid advertising platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.
• Proficiency in ad management tools and analytics platforms, such as Google Analytics, Google Tag Manager, Facebook Business Manager, and others.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong project management skills, with the ability to manage multiple campaigns and projects simultaneously.
• Excellent communication and interpersonal skills, with the ability to build strong client relationships.
• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.

Preferred Skills:

• Experience working with diverse clients across various industries.
• Knowledge of SEO and content marketing strategies.
• Ability to create both text and visual content for ads.

What We Offer:

• Competitive salary.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• The chance to work with a talented team on exciting projects.

If you are a passionate Paid Marketing Specialist with a strategic mindset and a desire to make a significant impact for our clients, we encourage you to apply for the Paid Marketing Specialist position at Turn Up Technologies.

Turn Up Technologies is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: Rs80,000.00 - Rs100,000.00 per month

Work Location: In person